(PRWEB UK) 22 September 2012
Trackdays.co.uk have released an experience days product range ‘for the person that has got, been there and done everything’ quoted by Mark Rusted, Events Manager.
Deliberately targeting the demographic age range of 50+ may sound like a strange tactic for a company that specialises in driving experiences stereotypically associated with thrill seeking 18 – 30’s, but there is a ‘stand out’ increase in demand from this more affluent customer profile.
Event Manager, Mark Rusted went on to explain: “This is now a really popular gift idea for those that have reached the half century mile stone. The children have (hopefully) left home, life is usually quite stable at this stage and the family like to join together to buy something special that they haven’t already got or done before. Dad (or Grandad) isn’t allowed to keep anything more exciting in the garage than a lawnmower, so this is their chance to get behind the wheel of something a bit crazy.”