Because we are constantly bombarded by slick images whose only purpose are to sell us more stuff, It is very important for me to showcase honest photographs, which exist solely because they capture something beautiful... a landscape, an object, a moment.
Los Angeles, CA (PRWEB) June 18, 2009
52 Editions is the anti-gallery. Here's how it works: each week, the 52 Editions website (http://www.52editions.com) features an original photograph for less than $50. Its weekly goal: to demolish the misconception that collecting great photography is a privilege solely for the hoity-toity.
Launching this month, the 52 Editions website features a weekly photograph handpicked by curator and all around international man of photography Arnaud Gregori. How is this different than the typical, run-of-the-mill art gallery? Rather than representing specific artists and pushing their works, Gregori selects an individual photograph on a case-by-case basis. So if Gregori deems it worthy, it doesn't matter whether the photographer is an amateur or professional, anonymous or famous.
Thus, 52 Edition's postmodern approach to art dealing is more about spreading the shutterbug love than making a buck.
Says Gregori about his new venture: "Because we are constantly bombarded by slick images whose only purpose are to sell us more stuff, It is very important for me to showcase honest photographs, which exist solely because they capture something beautiful... a landscape, an object, a moment."
About Arnaud Gregori:
In addition to curating numerous photography exhibits, Arnaud Gregori has more than 20 years of experience working with some of the world's most renown professional photographers and is also the co-founder of the prestigious Los Angeles-based Paris Photo Lab & Imaging.
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