Eagle Publications Taps 7Mainstreet to Power Directory Web Site and Drive Leads to Local Advertisers

Share Article

7Mainstreet platform provides advanced search, e-commerce and social networking capabilities, enabling Eagle’s advertisers to effectively connect with local online consumers.

I've been very pleased by the hands‐on effort, the level of training and support we’ve received from 7Mainstreet. It’s just a great solution so that a business can sign up in just a few minutes and start making money right away.

Eagle Publications, Inc. announced that it has tapped 7Mainstreet (http://www.7Mainstreet.com) to power Eagle’s directory Web site, http://www.HometownBusinessNetwork.com, and drive leads to local advertisers. HomeTownBusinessNetwork.com will now feature local search, e-commerce and social networking capabilities from 7Mainstreet, designed to help boost sales for Eagle’s advertisers and attract a greater online consumer audience.

“We knew we needed to embrace the Internet instead of ignoring it, said Marty Norton, CEO, Eagle Publications. “A lot of publishers are afraid of online directories, but we see this as an opportunity to grow. We can generate revenues from sources no directories had available in the past.”

Indeed, there is a tremendous opportunity to connect with local consumers online. According to a recent survey by local media advisory firm BIA/Kelsey and research partner ConStat, nearly all consumers (97 percent) now use online media when researching products or services in their local area.

7Mainstreet is an interactive advertising platform that significantly enhances the familiar online Yellow Pages directory by adding e-commerce features like those found on eBay, plus social networking features similar to those of Facebook. The result is a new environment in which businesses large and small can connect with and sell their products and services directly to online consumers. While other online directories offer businesses an address listing with a few lines of copy, a company logo, and a map, 7Mainstreet.com offers a complete Web site with robust e-commerce capabilities, blogging, videos and photos, networking opportunities, search engine optimization and more.

“7Mainstreet transforms a simple one-page ‘brochure’ Web site into an actual online storefront that sells products, educates consumers and networks with peers,” said Andy Leff, CEO, 7Mainstreet. “We’re incredibly proud to have developed the technology that makes this possible.”

“The online directories marketplace is very competitive, but 7Mainstreet has established a meaningful point of difference in its emphasis on enabling commerce rather than just establishing presence for small-business advertisers,” said Charles Laughlin, senior vice president and program director, The Kelsey Report®, BIA/Kelsey. “The profiles or micro-sites that 7Mainstreet creates for local merchants are highly customizable and accommodate a large amount of content. And we all know that relevant content helps drive organic traffic to merchant Web sites.”

For local online advertisers, setting up shop on 7Mainstreet is a simple process and, unlike existing online directories, it offers more than just hanging a shingle. Businesses can populate their multi-page profiles with a customized design that reflects a company’s brand while enhancing its chance to be found through major search engines.

“I've been very pleased by the hands-on effort, the level of training and support we’ve received from 7Mainstreet,” added Norton. “It’s just a great solution so that a business can sign up in just a few minutes and start making money right away.”

Using the 7Mainstreet e-commerce technology, advertisers can attract customers who might not live close enough to the brick-and-mortar business to shop there. And advertisers can get helpful customer feedback, and drive more traffic through blogs, groups and other interactive tools.

To promote 7Mainstreet’s innovative online platform, the company has partnered with AD Ideas, a San Antonio-based agency serving the Yellow Pages industry with production, creative services, and sales consulting services. The two firms have formed a joint venture called 7MainIdeas to market the 7Mainstreet platform to independent Yellow Pages directory publishers.

To learn more about the Eagle-7Mainstreet partnership or the 7Mainstreet platform for Yellow Pages directories, contact Andy Leff at info(at)7mainstreet(dot)com or (888) 466-7774 Ext. 1011. To reach AdIdeas, contact Debbie Johnson at (210) 545-4176 or djohnson(at)adideasllc(dot)com. To advertise with Eagle Publications, visit http://www.HometownBusinessNetwork.com.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Andy Leff
888-466-7774 ext. 1011
Email >
Visit website