Vanity 800 Numbers Increase Ad Response and Deliver Advertising Honors for Six Businesses in the US and Canada

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800response, the leading provider of Custom 800 numbers (also known as vanity 800 numbers) and web-based call tracking, announced today the winners of the 2010 Bull’s-Eye Ad Awards. The annual advertising awards program honors creative use of vanity 800 numbers like 1-800-NEW-CARS and 1-800-ROOF-PRO in customers’ advertising campaigns.

“We appreciate the time and effort 800response puts into acknowledging our advertising efforts with the use of our 1-800-NEW ROOF number. We feel strongly that our vanity number plays an important part of our continued success.”

800response, the leading provider of Custom 800 numbers (also known as vanity 800 numbers) and web-based call tracking, announced today the winners of the 2010 Bull’s-Eye Ad Awards. The annual advertising awards program honors creative use of vanity 800 numbers like 1-800-NEW-CARS and 1-800-ROOF-PRO in customers’ advertising campaigns.

The annual advertising contest evaluates customers’ advertisements that include vanity 800 numbers in four media categories including radio, television, outdoor, and print/direct mail. There is also a category for alternative ads, which includes everything from loyalty program materials to promotional items. The sixth category evaluates 800response customers’ ads submitted in multiple categories as part of an overall integrated advertising campaign.

2010 AWARD WINNERS:
Hish Rahman, the president of Precision Roof Crafters who won first place in the Outdoor Advertising category says, “When you’re a business whose entire creative team consists of three people, it’s nice to have their efforts recognized on a national level. The vanity 800 number – 800-ROOF-PRO – serves multiple purposes for us. It not only makes it easier for potential clients to contact us; it also serves as part of our branding campaign – 'Roofing Professionals'. Many 800-ROOF-PRO callers’ first question is, 'Are you the Roof Pro people?' or 'Are you the Roof Professionals people?' Considering the number is usually by our logo, I find it interesting that the vanity number is what people remember. We are proud of the positive message it conveys about our company and use it in all our marketing.”

2010 Bull’s-Eye Advertising Awards – 1st Place Finishers:
Best Use of a Custom 800 Number in...

  •     Radio: John Johnson Dodge; 800-GET-DODGE®
  •     Television: Martin Door Manufacturing; 800-NEW-DOOR
  •     Outdoor: Precision Roof Crafters; 800-ROOF-PRO
  •     Print/Direct Mail: Advantage Walk-in Chiropractic; 800-NEW-4PAIN
  •     Alternative: Cueter Chrysler Jeep Dodge®; 800-NEW-CARS®
  •     Integrated Campaign: Latite Roofing and Sheet Metal Company; 800-NEW-ROOF

According to Steve Demers of Cueter Chrysler Jeep Dodge, “800response and 800-NEW-CARS is a valuable partner and has been instrumental in establishing our branding message.”

A complete list of first, second and third place winners, along with samples of the winning advertisements, are available at http://www.800response.com/bullseye_2010winners.html

“We appreciate the time and effort 800 response puts into acknowledging our advertising efforts with the use of our 1-800-NEW ROOF number. We feel strongly that our vanity number plays an important part of our continued success,” says Al Zobec, Director of Business Development with Latite Roofing and Sheet Metal LLC, winner of the category – Best Use of a Custom 800 Number in an Integrated Campaign.

Introduced in 2005, the Bull’s-Eye Ad Awards pays tribute to the customers of 800response and their advertising agency representatives who use advertising prowess in choosing effective response-generating methods to execute successful advertising campaigns. Visit http://www.800response.com/bullseye.html for more details on the annual advertising competition.

About Vanity 800 Numbers:
An independent survey of 1,000 consumers tested recall of vanity 800 numbers and URLs in advertising, and uncovered that consumers have a 45% higher recall rate of vanity 800 numbers over URLs. Additionally, research has been conducted showing that when vanity 800 numbers are used in visual media (i.e. TV, billboard, print) advertisers can expect to see an 84% improvement in recall rates over numeric phone numbers, and a 9 times higher recall rate when used in broadcast advertising like radio.

About 800response: 800response maintains the widest selection of vanity 800 numbers available today, and offers these dynamic advertising tools to increase response rates and improve ROI for businesses in North America. Services include a sophisticated Call Routing platform, Web-based real-time Call Tracking reports, and Call Monitoring services like Call Recording and Missed Call Monitor. For more information, visit http://www.800response.com/news/pressreleases/ or call 1-800-NEW-SALES.

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JEANNE LANDAU
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