97 Degrees West Launches 97incubator for Small Business Marketing

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97 Degrees West, an international award winning branding, marketing and digital firm, launches 97incubator (http://www.97incubator.com), a division of the company that will focus solely on marketing efforts for small businesses, small budgets and quick turnaround times.


We believe that even small businesses deserve big ideas from industry experts. To us, small businesses are big business.

With a belief that all businesses, no matter their size, should have access to professional branding and marketing services, Vera Fischer, President of 97 Degrees West, came up with a new business plan -- 97incubator. This new business segment enables 97 Degrees West to expand its capabilities and grow its client base.

“Through my career I’ve worked closely with small business owners looking to give their business a professional look and feel, but due to high agency fees, they’re unable to,” says Fischer. “I wanted to develop a resource that would connect small business owners to a team of marketing experts that are able to provide creative services at price points most agencies won’t even acknowledge.”

By adhering to quick turnaround times and a specified workflow process for all service packages, 97incubator is able to provide business owners with a wide range of marketing services that include: brand development, positioning, marketing strategy, business identity, social media, website design and development, and ad development.

“The reason for starting 97inc. is simple,” says Fischer. “We believe that even small businesses deserve big ideas from industry experts. To us, small businesses are big business.”

With a combined 60 years of professional experience, the experts at 97inc. are determined to help small business owners grow their business and expand their market share. As a small business itself, the entrepreneurial spirit at 97 Degrees West, and subsequently 97inc., runs deep. To learn more about the services provided and available packages, visit http://www.97incubator.com.

About 97 Degrees West
Proudly based in Austin, Texas, 97 Degrees West is a fiercely independent agency, not only in ownership structure but, more importantly, from the conventional wisdom and practices of the marketing industry. They have depth and expertise in all the traditional areas -- interactive, account service, strategic planning and creative execution -- yet don’t confine themselves to these boxes. The agency’s strengths lie in its ability to identify a company’s core values and develop clear, precise branding and positioning that have a creative voice and speak to the truth of the brand. 97 Degrees West is a HUB certified agency.

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