London, UK (PRWeb UK) January 13, 2010
Vocus, Inc. (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced that the International Academy of Sports Science and Technology (AISTS), a global centre of education and research in sport, has selected Vocus PR software platform to plan and manage its public relations efforts.
Among the key reasons for selecting Vocus, AISTS cites its high quality international media database, time-savings and cost-reduction. AISTS will use the software to conduct targeted media research in conjunction with its media relations efforts aimed at increasing visibility and awareness for the organisation.
“Vocus was flexible in working with our organisation to a find solution that both met our needs and conformed to the resource constraints of a non-profit educational institution,” said Leigh Pezzicara, Marketing and Communications Director for AISTS. “We first learned about Vocus from a personal recommendation and have been very impressed with the system to date.”
Vocus maintains independent media research teams both in the UK and the US to provide primary media research to develop custom profiles of key influencers in respective markets. In addition, the Vocus system is entirely customisable – from the look and feel of the interface to the data presented. This means individual users can enter, edit or refine information they deem important to tailor for their specific needs.
“Cost-savings and time savings are key value propositions as PR professionals are increasingly asked to do more with less,” said David Parker, Commercial Director at Vocus. “We’re thrilled to welcome AISTS to our community of customers and look forward to growing with the organisation as they continue to build out their PR programmes.”
About the International Academy of Sports Science and Technology
A renowned centre of excellence for education and research in sport, AISTS was founded in 2000 by the International Olympic Committee (IOC), the University of Geneva, the University of Lausanne, the Ecole Polytechnique Fédérale de Lausanne (EPFL), the Swiss Graduate School of Public Administration (IDHEAP), IMD Business School, the City of Lausanne, and the Canton of Vaud.
Located in Lausanne, the Olympic Capital, AISTS has a unique link to the IOC and upholds the values of the Olympic Movement while remaining a neutral platform adhering to the standards set by the Swiss label of quality. The AISTS mission is to develop and apply knowledge to the study of sport with a multidisciplinary approach, offering postgraduate and continuing education programmes, research and consulting services, and sports technology, innovation and sustainability expertise.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management, helping organisations of all sizes fundamentally change the way they communicate with the media and the public, optimise their public relations efforts and measure their impact. The web-based software addresses the critical functions of public relations including media relations, news distribution and news monitoring, and provides the critical capability to monitor and analyse social media conversations from virtually any source and track results compared to key competitors. Vocus is used by more than 4,000 organisations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in London, Europe, and Asia. For more information, visit http://www.vocus.co.uk
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