This tournament is a great step to advance our position as the preeminent street basketball brand worldwide - AND1 marketing director Maurice Levy
New York, NY (PRWEB) May 22, 2013
The AND1 apparel and sneaker brand, in conjunction with IMG, today announced the creation of the AND1 Summer Remix Basketball Tournament. The new event will be a 12 team, $100,000, winner-take-all tournament held in Philadelphia, Pennsylvania at the Liacouras Center on the campus of Temple University over Labor Day Weekend (August 29 – September 1). IMG will work closely with AND1 on all the administrative elements of the event, the overall management of marketing and promotion and oversee the event logistics.
The new event coincides with the fact AND1 was founded 20 years ago in Philadelphia by two business school students.
“This tournament is a great step to advance our position as the preeminent street basketball brand worldwide,” said AND1 marketing director Maurice Levy. “This event will celebrate our roots in Philadelphia, featuring high level basketball and incorporating music to give our fans what they’ve been missing these past few years.”
“IMG jumped at the opportunity to work with AND1 to create a new event that would resonate in the streets of Philadelphia,” said Jordan Harris, event producer for IMG. “The AND1 Summer Remix basketball tournament will be the basketball event of the summer of 2013.”
Teams will be comprised of some of the best players from across the country including professionals, as well as streetball legends. AND1 Live will also host the first of several nation-wide Open Run tryouts that begin in New York City at the Dunlevy Milbank Center on June 8, 2013 from 12pm-4pm, giving anyone the chance to participate in the event. More open tryouts will be held in select locations across the United States. The best eight players from all of the tryouts will form a free agent team and be allowed entry into the tournament.
Additional details, from the announcement of team captains to the naming of celebrity coaches for each participating team, along with musical talent for the event will be released in the coming weeks.
Launched in 1993 in Philadelphia, and now re-organized and headquartered in New York, AND1 has been a shoe and apparel brand that has celebrated and championed grassroots basketball culture. The mission remains the same as it always has been, to focus on those who are passionate about basketball and use the game as a metaphor success in everything they set out to do in life. The celebration of hard work, freedom of expression and dedication to excellence is reflected in the unique and iconic product that the brand has and will continue to create for both the dedicated player and the casual competitor. AND1 has worked with a number of professional players in its storied history, and currently sponsors Indiana Pacers guard Lance Stephenson. For more details on the brand vision and programs visit http://www.and1.com and follow AND1 on Twitter: @And1basketball and Facebook: http://www.facebook.com/and1basketball
IMG Worldwide is a global sports, entertainment and media business, with nearly 3,000 employees operating in 30 countries around the globe. IMG’s areas of expertise are diverse and wide ranging: IMG College; IMG’s Joint Ventures in China, Brazil, Turkey and India; IMG Media; IMG Events and Federations; IMG Golf and IMG Tennis; IMG Fashion; IMG Models; IMG Art+Commerce; IMG Clients; IMG Academies; IMG Consulting and IMG Licensing. More information is available at http://www.imgworld.com. Follow us on Twitter: http://twitter.com/#!/IMG_Worldwide and Facebook: http://www.facebook.com/IMGWorldwide.