Top Social Media Author Taps Accolades Public Relations as Publicist

Author, Deltina Hay selects Accolades PR to promote “A Survival Guide to Social Media and Web 2.0 Optimization”

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Public relations firms now need to provide integrated communications strategies that blend traditional PR with social media. In order to do that effectively, you need an easy grasp of all of the concepts in Deltina Hay’s book.

Austin, Texas (Vocus) January 30, 2010

Accolades PR , a results-oriented communications firm committed to progressive strategies in public relations and marketing, announced today that it has will be publicizing the second edition of Deltina Hay’s book, “A Survival Guide to Social Media and Web 2.0 Optimization.” The first edition of the book was cited as one of the most popular and useful social media books in 2009 by several sources.

Released in mid-2009, the practical guide on how to set up and use the Web 2.0 technologies (from Facebook to Twitter to RSS feeds, to widgets and more) has been accumulating a following of readers as word-of-mouth has spread about the pragmatic value of the book. A testimony to that fact is the number of universities and colleges that are selecting it as a prerequisite for courses in Public Relations, Journalism and English.

“Accolades Public Relations positioned itself as a progressive PR firm prepared for the convergence of media online and the opportunity to connect and collaborate with consumers, brands and reporters directly on the Web,” comments Cynthia Baker, president and founder of Accolades Public Relations. “Public relations firms now need to provide integrated communications strategies that blend traditional PR with social media. In order to do that effectively, you need an easy grasp of all of the concepts in Deltina Hay’s book.”

In building its social media practice and mastering the use of Web 2.O technologies, Accolades PR utilized Ms. Hay’s book extensively. The firm is honored to have the opportunity to promote a book that is such a contribution to the Web 2.0 community-at-large.

“The success of Ms. Hay’s book is no surprise,” continues Baker. “Deltina has been an open source developer since its inception. She can educate others on how to use these tools so well, because she understands technically how they work. As an accomplished author, she can transfer the required knowledge to a reader - without overwhelming.”

In December of last year, Hay’s book was listed as one of the top 15 most recommended books by Windmill Networking alongside such well-respected authors and bloggers in the Web 2.0 space as Chris Brogan, Shel Israel, Tim O’Reily, Brian Solis and Tamar Weinberg. Earlier in the year, Jurgen Appelo of Mellow Billow ranked her book as 62nd out of a list of 100 best social media books ever - based upon the six criteria of Google hits, Amazon ratings, average Amazon ratings, GoodReads ratings, average GoodReads ratings and release date.

Accolades will be utilizing social media practices along with optimized PR strategies to publicize “A Survival Guide to Social Media and Web 2.0 Optimization.” Readers are encouraged to look for the release of the second edition in late 2010 which will contain updates and new sections on Web 3.0 and the future of the Web. It will be published by Linden Publishing who brought Paul Gillin’s “The New Influencers” to market. Accolades PR plans to establish a cause marketing campaign to raise awareness for Hay’s book and a selected charity.

About Author Deltina Hay
Deltina Hay, is an expert in open source programming and founder of PlumbSocial.com, whose graduate education includes applied mathematics, computer science, and psychology.

She has written two substantial books on social media and Web 2.0, is a regular contributor of articles on the subject, and given countless presentations. She has the advantage over many social media consultants in that she is both a developer and a user of social media.

As a publisher and small business owner, she knows firsthand how to apply the tools of social media to the industry, and as a developer, knows how to build them.

While she has taught at the university level, her deep working knowledge of social media ideas as well as how to apply them in the real world make her writings and presentations some of the most exciting and accessible in the industry today.

For more information on Ms. Hay and “A Survival Guide to Social Media and Web 2.0 Optimization,” please visit her newsroom at: http://budurl.com/haynewsroom

About Accolades Public Relations
Austin-based Accolades PR is a results-oriented communications firm committed to progressive strategies for public relations and marketing communications. The agency focuses on building and protecting its clients’ most valuable asset – their brand. With expertise in media relations, corporate communications, product launches and special events, the firm’s capabilities encompass a variety of practice areas. As a team, Accolades PR delivers more than 50 years of experience in building media relationships and developing effective marketing campaigns. Accolades PR’s mission is to set the standard in what carefully executed public relations and communications strategies can do for sales, lead generation and the bottom line of ROI.

More information on the firm and its unique service offerings is available at: http://budurl.com/accoladespr

Media Contact:
Cynthia A. Baker
Accolades Public Relations
512-586-8278 cell

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