Charleston, SC (PRWEB) November 21, 2013
PureCars®, the country’s leading provider of Automotive Value Reports (http://www.PureCars.com) announced today that it has appointed Adam Phillips as Chief Technology Officer and completed its acquisition of Tentail. Phillips, along with Ashley Messer, founded Tentail, a software company that automated the management of online advertising campaigns. Both Phillips and Messer have joined PureCars’ growing development offices in Atlanta, Georgia.
The acquisition of Tentail furthers PureCars’ mission of providing more relevant data to improve the car buying experience. By combining Tentail's dominating digital marketing capabilities with PureCars’ innovative value solutions, PureCars has created a world-class marketing platform for paid search and display advertising, now called SmartAdvertising™.
The dramatic increase in consumers’ use of digital media as a means of beginning the car buying process is causing a revolution in automotive sales. Budgets previously spent on traditional media are now moving to digital campaigns to match consumer behavior. Dealership budget reallocations are a direct result of studies showing adults spend nearly seven times as much time online as they spend on traditional print media.
The addition of Tentail’s technology will increase the value proposition for both PureCars’ dealers and customers. Dealers will now be able to extend their investments into paid search and display advertising with access to the industry’s most comprehensive marketing automation solution, while customers will receive only the advertisements most relevant to their interests. “Adam’s deep understanding of digital marketing makes him a perfect fit with PureCars,” said Jeremy Anspach, CEO of PureCars. Phillips added “The synergies were amazing. Together, we were able to bring SmartAdvertising to market with lightning speed, enabling auto dealers to transform how they connect with consumers across new and used vehicle sales.”
The products offered by PureCars have ignited the concept of "Value Shopping," helping consumers clearly understand the value offered by the vehicles they're considering, while assisting dealers in effectively promoting the value-benefits of their inventory. PureCars Value Reports® provides customers a complete value-focused overview on any pre-owned vehicle; from local price competitiveness to in-demand optional equipment, vehicle reliability through certification and reconditioning services, and dealer reputations from customer reviews. The PureCars SmartComments® tool further promotes those value benefits by pushing powerful custom vehicle comments to all inventory listing sites. PureCars Trade-In Reports™ take just 30 seconds to complete, asking online shoppers a few simple questions about their trade for an instant estimated value on their vehicle while providing the hosting dealership with a quality trade-in lead. PureCars SmartAdvertising is a proprietary new solution that delivers dynamic online advertisements based on a dealer’s in-stock inventory and a specific consumer’s online behavior. It helps dealers reduce the cost of digital marketing efforts, while delivering a superior consumer online experience. The PureCars motto 'Value. It's More Than Just Price' is proven daily at thousands of leading dealerships nationwide.