In today’s technology-obsessed times, email marketing is one of the most effective ways of reaching out to potential and current customers.
New York, NY (PRWEB) September 12, 2013
Ajax Union, an SEO company based in Brooklyn, NY, is currently introducing one of its newest resources, a selection of quick ideas for expanding email marketing lists. The company is well known for the numerous educational resources it offers at no charge, including webinars, eBooks, seminars, and tools such as its keyword research software RankZen, available online at http://www.RankZen.com.
“It’s not surprising that in today’s technology-obsessed times, email marketing is one of the most effective ways of reaching out to potential and current customers. However, for best results, the emails need to be reaching the largest audience of target users possible. To this end, Ajax Union has released a new selection of tips, tricks, and ideas for helping businesses grow their email lists,” said Yehuda Apfelbaum, Executive Vice President at the internet marketing agency.
The SEO company prefaces its list by mentioning that purchasing email subscribers is rarely a wise investment. Many email service providers will not tolerate it and companies will often find their spam, unsubscribe, and bounce rates are extremely high when notices are sent to such email lists. Instead, Ajax Union recommends that companies try some or all of the legitimate methods included in its newly released list of tips.
The first thing Ajax Union suggests is utilizing the company’s current customer base, including any emails that are already on file. In addition to culling existing contacts, businesses can also obtain information from their current customers by adding an opt-in box to their website -- the ideal position and integration for the box will vary by business and demographic. According to the internet marketing agency, an opt-in box is integral to successfully growing an email list as it provides users with an easy way to subscribe to receive newsletters and updates.
The SEO agency also recommends utilizing a referral program to encourage customers to suggest the email addresses of friends and family as well as exclusive giveaways and promotions that encourage potential customers to sign themselves up for the newsletter. To ensure that any email sent out is well received by those who are already subscribed, Ajax Union reminds companies of the importance creating engaging, relevant, and interesting content that subscribers will be excited to read.
For more information about email marketing or to obtain professional assistance with growing email lists, visit the Ajax Union website at http://www.AjaxUnion.com or call 1-800-594-0444. The SEO company can also be liked on Facebook at http://www.facebook.com/AjaxUnion or followed on Twitter at http://twitter.com/AjaxUnion.