The future of search will be centered around real-time data mining and compilation, cross-channel attribution, and making well-informed decisions of where to best invest advertising dollars to drive performance.
Mountain View, CA (PRWEB) November 20, 2009
On Monday, December 7, at the SES Chicago 2009 conference, leading search engine marketing players will participate in a forward-thinking panel discussion entitled, “The Quest for Perfect Information: How Network Intelligence is Transforming Search." Ken Miller, CEO of Anchor Intelligence and panel moderator, will bring together industry players from the buy, sell, and service sides of search to provide a 360-degree view into the future of search engine marketing. Panelists will provide insight into how search players are amassing data and tools to enable automated, optimized ad buying and selling decisions. Attendees will also learn specific ways in which they can improve ad matching decisions to drive advertiser ROI.
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"As search marketers get better at using technology to leverage massive volumes of real-time cross-channel data, we will be able to use this information to make even more efficient and dynamic buying and optimization decisions,” said Craig Greenfield, VP Search and Performance Media, Performics. “The future of search will be centered around real-time data mining and compilation, cross-channel attribution, and making well-informed decisions of where to best invest advertising dollars to drive performance.”
Since 1999, Search Engine Strategies (SES) has been the leading international conference series for webmasters, digital agencies, online marketers and corporate decision makers. Over the years, SES has guided search marketers of all skill levels through the fast changing and complex world of search — the single fastest growing marketing sector.
Anchor Intelligence enables advertisers, ad networks, and search engines to maximize the return on advertising dollars by providing traffic quality analytics to drive decision-making. ClearMark for Traffic, the industry's first and only real-time traffic scoring system, classifies ad traffic according to quality such that customers can reduce click fraud, dynamically adjust pricing according to predictors of conversion, and vet publishers to improve overall performance. ClearMark for Keywords leverages insights derived from ClearMark for Traffic to enhance ad campaign bidding strategies for advertisers.
To learn more about “The Quest for Perfect Information” panel, visit: http://www.searchenginestrategies.com/chicago/agenda-day1.php#network-intelligence.
About Anchor Intelligence:
Anchor Intelligence, Inc., headquartered in Mountain View, CA, is the traffic quality solutions provider of choice among ad networks, search engines, and advertisers from across the globe. Using Anchor Intelligence's ClearMark, the industry's first and only real-time traffic scoring system, industry players obtain the necessary intelligence to fight click and impression fraud, efficiently manage traffic sources, and capitalize on high quality clicks while maximizing advertiser ROI. Follow us on Twitter: @AnchorIntel.
Media Contacts:
Carrie Bourguignon
Product Marketing Manager
Anchor Intelligence
(650) 492-5747
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