“Our brand has been built on the idea of free expression on the basketball court." - Maurice Levy, AND1 Marketing Director
New York, NY (PRWEB) June 11, 2013
The AND1 apparel and sneaker brand, in conjunction with IMG, today announced the first six sites to host open tryouts for the 2013 AND1 Summer Remix Basketball Tournament. The inaugural event will be a 12-team, $100,000, winner-take-all tournament to be held in Philadelphia, Pennsylvania at the Liacouras Center on the campus of Temple University over Labor Day Weekend (August 29 – September 1). The “Open Run” tryouts will give anyone the chance to participate in the event, with the best eight players from all of the tryouts forming a free agent team with direct entry into the tournament.
“Our brand has been built on the idea of free expression on the basketball court, and through these ‘Open Run’ tryouts we will give the best players an opportunity to join us for the ultimate prize later this summer in Philadelphia,” said AND1 marketing director Maurice Levy. “AND1 has always been a brand of opportunity for the streetballer, and we think this summer we will help give a chance to a new legion of creative, athletic and exciting new faces in the sport.”
The six new cities and sites, in addition last Saturday’s tryout at the Dunlevy Milbank Center in New York will include:
June 13 - Morris Brown Gym (Atlanta Gym 7PM-10PM) Walnut St NW, Atlanta, GA
June 14 - Lions Park Community Center (Raleigh, NC 6PM-9PM) 516 Dennis Avenue, Raleigh, NC
June 15 - Ivory Baker Rec Center (Charlotte, NC 12PM-4PM) 1920 Stroud Park Court, Charlotte, NC
June 22 – Oakwood Rec Center (Los Angeles, CA, 12PM-4PM) 767 California Ave, Venice, CA
July 17 – Carmelo Center (Baltimore, MD, 6-9PM) 1100 E Fayette St, Baltimore, MD
July 19- Reading High School (Reading, PA, 6PM-9PM) 801 N 13th St, Reading, PA
Those interested in participating in the Open Run can pre-register on-line at AND1.com/register prior to arriving or they can show up at the venue and register in person. Depending upon turnout, players should plan on being at the tryouts for several hours in order for a thorough evaluation of their skills.
Teams for the 12 team event will be comprised of some of the best players from across the country including professionals, as well as streetball legends.
More open tryouts will be held in other select locations across the United States.
Additional details, from the announcement of team captains to the naming of celebrity coaches for each participating team, along with musical talent for the event will be made in the coming weeks.
The AND1 basketball apparel and sneaker brand got its start in Philadelphia is currently owned and run by Galaxy Brands of New York who recently acquired the business and orchestrated its revival. The mission remains the same as it always has been, to focus on those who are passionate about basketball and use the game as a metaphor success in everything they set out to do in life. The celebration of hard work, freedom of expression and dedication to excellence is reflected in the unique and iconic product that the brand has and will continue to create for both the dedicated player and the casual competitor. AND1 has worked with a number of professional players in its storied history, and currently sponsors Indiana Pacers guard Lance Stephenson. The brand also created the AND1 Summer Remix Basketball Tournament, a 12 team, $100,000, winner-take-all event to held in Philadelphia, Pennsylvania at the Liacouras Center on the campus of Temple University over Labor Day Weekend (August 29 – September 1). For more details on the brand vision and programs visit The AND1 apparel and sneaker brand, http://www.and1.com and follow AND1 on Twitter: @And1basketball and Facebook: http://www.facebook.com/and1basketball
IMG Worldwide is a global sports, entertainment and media business, with nearly 3,000 employees operating in 30 countries around the globe. IMG’s areas of expertise are diverse and wide ranging: IMG College; IMG’s Joint Ventures in China, Brazil, Turkey and India; IMG Media; IMG Events and Federations; IMG Golf and IMG Tennis; IMG Fashion; IMG Models; IMG Art+Commerce; IMG Clients; IMG Academies; IMG Consulting and IMG Licensing. More information is available at http://www.imgworld.com. Follow us on Twitter: http://twitter.com/#!/IMG_Worldwide and Facebook: http://www.facebook.com/IMGWorldwide.