Research shows that consumers are increasingly using multiple devices when searching for products, services and business information, making it imperative for local advertisers to have a cross-platform marketing strategy.
The Woodlands, Texas (PRWEB) February 04, 2013
App Express today announced a partner agreement with Cordillera Interactive, the online and mobile division of television and interactive services company, Cordillera Communications, Inc., to bring the power of multi-screen marketing to Cordillera advertisers. Under the agreement, Cordillera will resell the App Express mobile app builder, integrating it with the full range of interactive marketing solutions it currently provides to local advertisers.
According to a Nielsen/Yahoo study, 86 percent of mobile consumers are using their mobile devices simultaneously with television, offering advertisers a tremendous opportunity to complement the viewing experience and engage with customers.
“We recognized that we needed an app development strategy in place to enable our advertisers to reach their mobile customers,” said David Buonfiglio, vice president of sales, Cordillera Interactive. “We selected App Express because it offers a proven, scalable and affordable mobile solution. We look forward to bringing this opportunity to our advertisers as a way to expand their mobile strategies and reach the growing base of mobile consumers.”
“Research shows that consumers are increasingly using multiple devices when searching for products, services and business information, making it imperative for local advertisers to have a cross-platform marketing strategy,” said Mary Beth Brendza, vice president, business development and founder, App Express. “We are excited to partner with Cordillera, a company that understands the tremendous advertising synergies between television and mobile.”
The App Express platform is available through a network of white-label providers and resellers like Cordillera Interactive. App Express mobile app features include:
About Cordillera Interactive (http://cordillera.tv/cordillera-interactive)
Cordillera Interactive is the online and mobile division of television and interactive services company, Cordillera Communications, Inc., which owns 13 television stations and related interactive services, in 11 markets, including some of the nation’s hottest growth markets, reaching two percent of U.S. households. Cordillera Interactive provides strategic leadership and operational frameworks for all Cordillera online services, including the websites and mobile brands aligned with its television stations, and a growing stable of interactive marketing solutions and niche sites.
About App Express (http://www.AppExpress.com)
Founded in 2011 to bring the power of mobile apps to small and medium-sized businesses, App Express was acquired in 2012 by User Friendly Media, the second largest independent directory publisher in the U.S. Mobile apps from App Express enable SMBs to open a direct channel of communication with customers to build loyalty, increase efficiency and grow their businesses. The User Friendly Media portfolio consists of 36 directories and 30 community websites across eight states. The company’s GoLocal247.com, one of the fastest growing local business directory website platforms in the country, is filled with enhanced local business profiles, online coupons and everything local citizens need to discover what is happening in their communities. User Friendly Media is a portfolio company of VS&A Communications Partners III, LP, the private equity affiliate of media industry merchant bank Veronis Suhler Stevenson.
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