Kansas City, MO (PRWEB) September 12, 2006
Difusi Corporation, known for its iPod™ and Mac accessories, introduces the new medius and maxim cases for 13.3, 15 & 17 Inch notebooks designed to accommodate the new MacBook and MacBook Pro models from Apple Computer. The cases arrive in a choice of exteriors that include top-grain leather and Jacquard-nylon or full body top-grain leather construction.
“Difusi continues its tradition of offering incredibly functional solutions for the Mac platform,” said Mike Wright, the president and CEO of difusi. “The rollout of these new products mark a milestone in our design capabilities, thus allowing difusi products to compete with far more expensive cases but to also share the stage with some of the larger brands.
We designed these exceptional cases through the integration of both form and function as well as integrated several cutting edge features that we develop to help differentiate our offerings from other vendors in an increasingly crowded market segment.”
The new medius and maxim cases are outfitted with several features we believe will appeal to the consumer looking for an affordable and feature rich notebook case. Among these features are optional add-ons that include an interior illumination device known as Bright*, Power**, and Travel-Safe Technologies.
The breakthrough with the introduction of the medius and maxim cases are in their price points. These difusi cases incorporate features such as zone-based organization and extra interior adjustable padding to give these cases a 5 foot drop test rating that are usually only available in very expensive high-end case lines.
While compact, these cases look incredibly cutting edge. The shear amount of storage and accessibility is absolutely second to none.
The cases are jam-packed with features, each come with padded leather on all handles and carrying straps and exterior body of the carrying cases. Hardware includes rugged zippers with padded leather pulls, as well as Jacquard nylon interiors that have been chosen because of its ability to hold up to everyday use. The cases are built using (9) Nine panel construction and each come with six main compartments for carrying cables, accessories, documents, CDs, DVD movies, digital cameras, MP3 players and more.
The cases were designed with Apple’s look and feel in mind, from high grade soft black leather to an interior sporting reflective light-grey nylon. Banding that holds the bright fixture to provide lighting for items in the case or elsewhere.
Interior Illumination (Bright)
"When is a light, not just a light? When difusi breaks all convention to offer one of the most hi-tech lighting solutions in the industry. We call our core lighting technology 'Bright'," Wright says. Bright goes beyond standard light design to incorporate power maximizing circuit design and material selection of components that last indefinitely. Convention tells us that lights should be designed with the body comprising of a power source, with a grouping of lights usually hanging at either end.
“We threw all convention out the window and embarked on designing a new ‘Illuminating Fixture’ from end-to-end,” said Wright. “We accomplished this by asking ourselves, how do we maximize the light output, minimize the power consumption, what materials are going to provide the most stability, and most importantly, make it sleek and easy to use.”
Bright is a very high-quality illumination device made from highly polished, milled Aircraft Aluminum and is fitted with (8) eight super bright white LED's on a PCB design that incorporates LP output. Simply stated that is the brightest possible output of light while consuming less than 8% of traditional LED based lighting technologies. Bright is available directly through the difusi website for $32.95.
This copyrighted circuitry prevents drainage of battery power, thus enabling the light to draw from a 21/23 12 volt battery, only when switched on. Shelf-life of the installed battery is estimated at 36 months. Replacement batteries are found wherever you purchase door opening batteries. (Approximately $1.12 USD)
Difusi also announces today a redesign to its award winning nanoValet iPod nano leather case series and the inclusion of ClearGuard film to protect the LCD Screen, Click Wheel, and rear body panel of all iPod nano MP3 Players from Apple Computer. Clearguard is now provided as a free add-on in all nanoValet packages.
The medius and maxim cases come with a limited Lifetime Warranty. We believe in the quality of our products, Wright say’s, and back our belief with a limited Lifetime Use Warranty. We would like our customers to be satisfied with our products through and through, so we have built our products to last through a lifetime of use.
Pricing and Availability
The medius case line starts out at $89.95 for the JacQuard Nylon and Leather Exterior, the full leather medius case will sell for $149.95. The maxim case line for 17" laptops starts at just $99.95 and the full leather maxim case has a suggested retail price of $159.95.
The medius and maxim cases will be available through select retailers, online distributors and from the difusi online store. In Canada, difusi products are now available through our Canadian partner http://www.mymacdealer.com
Visit difusi.com for additional details.
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