Aprimo Announces APEX Award Winners for Marketing Innovation at Aprimo Summit 2009

Indianapolis, IN (Vocus) February 23, 2009

Aprimo, a leading global provider of software for Enterprise Marketing Management (EMM), today announced the winners of the Aprimo Excellence (APEX) Awards. The awards were presented at the 2009 Aprimo Marketing Summit, held February 9th through 11th at the Loews Coronado Bay Resort in San Diego. The awards recognize those companies that most successfully demonstrate innovation and measurable success in using Aprimo's suite of marketing applications, which are designed to improve and accelerate marketing productivity.

The 2009 APEX award winners are:

• Wells Fargo for reduction in campaign planning and execution cycle time and providing real savings to the Marketing department
• Wal-Mart for transforming the brand message, drastically reducing rework and increasing marketing productivity by over 25%.
• MedImmune for providing a platform for more accurate review resulting in lower risk of costly FDA enforcement action.

"Each year I'm excited to celebrate the ways our customers are transforming marketing through their uses of Aprimo solutions", said Bill Godfrey, CEO and Co-founder of Aprimo, "Our honorees are living out our brand promise in the market to cultivate customer success and loyalty. These winners are leaders in marketing for their respective industries and the results they experience demonstrate what our solutions can do to achieve real business value."

Aprimo's Marketing Summit was attended by more than 300 marketing and technology professionals. It is one of the largest events in the U.S. focusing on the business results that can be achieved with Enterprise Marketing Management technology and best practices. The Summit showcases the innovation of Aprimo customers and partners through case studies, best practices, demonstrations and discussions on Aprimo's best-in-class marketing technology and marketing technology and thought leadership.

About Aprimo
Aprimo is a leading provider of marketing software and services that enhance the productivity and performance of marketing organizations. Aprimo's integrated suite of applications, Aprimo Enterprise, improves alignment across the Marketing Value Chain (the business processes that connect corporate, brand, field marketing, and external marketing suppliers and agencies) and enables the execution of multi-channel marketing campaigns. Aprimo provides solutions that include Planning and Financial Management , Production Workflow , Brand Content Management , Multichannel Campaign Management and Lead Management. Aprimo solutions are in use by large enterprises and medium-sized businesses worldwide, including some of the largest companies in the automotive, consumer packaged goods, financial services, life sciences, retail, technology and telecommunications industries. To learn more, call - 1.317.803.4300 or visit http://www.aprimo.com.

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