Avectra Introduces Association Management Software Customized for Real Estate Associations

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The bottom line is association management software designed for the unique needs of real estate associations that helps organizations focus on their members' core purpose - selling homes - rather than managing technology.

McLean, VA (Vocus) September 25, 2009

Residential real estate boards and regional REALTOR® associations now have the power, ease and efficiency of Avectra's web based association management software with the introduction netFORUM Pro for Real Estate Associations.

netFORUM Pro for Real Estate Associations allows organizations to streamline internal processes, maximize revenue, engage your members, and boost member value with one central database and an integrated web experience.

"netFORUM Pro for Real Estate Associations empowers REALTOR® boards to focus on member service by integrating data management, communications, eCommerce and event management into a comprehensive tool that improves internal processes and delivers a better member experience," said Bruce Lovett, vice president of marketing for Avectra. "The bottom line is association management software designed for the unique needs of real estate associations that helps organizations focus on their members' core purpose - selling homes - rather than managing technology."

In addition, the association software manages interactions with the membership base and allows customers to update their profile, process payments for MLS subscriptions, register for events and buy products online. It also offers a user-friendly process for planning conferences, seminars, and other events and communicating with association members through email marketing.

The software offers a new online experience for REALTOR® organizations:

• Integrated Web Experience between the member-facing web site and the backend database for data accuracy, eCommerce and customer self-service
• Data Transfer through interaction with the National REALTOR® Database System (NRDS) when an agent record is added or modified and ability to create exports for other Realtor systems such as MLS and lockbox systems
• Efficient Payment Processing through integration with the REALTOR.org payment processor to process credit cards directly from your association website
• REALTOR© Demographic Fields capture specific data for each agent including National Association of REALTOR© ID and status, real estate license details, fields of business, primary real estate board and multi-listing information
• Actionable Business Data: executive dashboards provide association managers with key visual-based metrics and give staff the ability to personalize their own dashboards
• Increased Member Retention: by engaging members and strengthening interactions with both the organization and other REALTORS, making membership more valuable
• Reliable Support and Security: netFORUM solutions run in a secure, world-class hosting facility so that organizations can transact business with customers with confidence

Using these tools, REALTOR® organizations will be able to effectively manage their organizations, build their brand, and make it easier for members to access their profiles and manage their functions within the organization.

About netFORUM Pro for Real Estate Associations
netFORUM Pro for Real Estate Associations is Avectra's 100% Web-based association management software solution for REALTOR® boards and associations. It allows organizations to meet members' immediate needs in real-time, providing integrated tools to streamline internal processes, maximize revenues, and attain and retain loyal members for life.

With Avectra's on demand SaaS (software-as-a-service) model, netFORUM Pro for Real Estate Associations is available anytime, anywhere. There's no hardware to buy or software to install. And clients can rest assured knowing their data is safe as all Avectra solutions run in a secure, PCI compliant, world-class hosting facility with complete system redundancy, fail-safe power systems, and full database backup.

To experience netFORUM firsthand, sign up for an online demonstration at http://www.avectra.com/livedemo.

About Avectra, Inc.
Avectra, with more than 15 years of experience, is the leading provider of on demand association management software. Avectra's web-based, integrated netFORUM software enables organizations of all sizes to experience world class membership management. netFORUM Enterprise Edition is uniquely tailored to the needs of the largest member-based organizations, while their netFORUM Team and Pro Editions are scaled to perfectly address the needs of small and mid-sized organizations, providing the tools that help identify, secure and build members for life. Headquartered in McLean, VA., Avectra has a regional office in Chicago. For more information about Avectra and the netFORUM family of products, visit http://www.avectra.com or call 800-858-8272.

Media Contact:
Ray van Hilst, Avectra
(703) 506-7158
rvanhilst (at) avectra (dot) com

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