Avectra Accelerates Expansion into Not-for-Profit and Fundraising Organizations

John Clese, Seasoned Not-For-Profit and Fundraising Executive, Joins Avectra Team to Drive Development of Integrated Fundraising and Management Tools

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John's deep not-for-profit experience in both fundraising and operations will guide Avectra's development of innovative software to help organizations stimulate their fundraising efforts and more effectively fulfill their mission.

McLean, VA (Vocus) December 1, 2010

Avectra, the leading provider of web-based association management software (AMS), has named John Clese Director of Product Marketing, Not-For-Profit. Mr. Clese joins Avectra with deep experience in fundraising and management of not-for-profit organizations.

“Our association management software has proven to be an indispensible tool for member based organizations. We see netFORUM as a natural extension to support the work of our nation’s not-for-profit advocacy organizations and our associations engaged in fundraising,” said Patrick Dorsey, Avectra’s vice president of marketing. “John’s deep not-for-profit experience in both fundraising and operations will guide Avectra’s development of innovative software to help organizations stimulate their fundraising efforts and more effectively fulfill their mission.”

Avectra’s netFORUM association management software delivers powerful Software-as-a-Service (SaaS) membership management solutions. netFORUM offers integrated fundraising functionality that allows organizations to manage fundraising activities within their central membership database. The combination of an industry-leading database with powerful fundraising, e-Mail marketing, e-Commerce and social community features provides organizations with the platform to drive fundraising efforts and eliminate additional software and costly integrations.

Avectra’s fundraising solutions helps cultivate member and donor relationships and automate online fundraising by:
o    Integrating membership and donor data into one system for easy querying from multiple departments within the organization
o    Identifying and monitoring interactions with prospective and active donors
o    Tracking campaign progress, pledges, and contribution metrics
o    Personalizing communication to target audiences to promote campaigns, event registration, and volunteer opportunities
o    Providing multiple collection options including pledges, online, and offline transactions
o    Routing gifts into multiple funds and accounts in the same transaction
o    Sharing information with key stakeholders through built-in, graphically rich fundraising reports
o    Predictive Moves Management with built in analytics based on documented research on “when,” “where” and “how” to intervene to create the most productive relationship for members and donors

“Technology can be a critical game changer for advocacy organizations and associations as they compete in this tough environment and strive to efficiently deliver on their important mission and support services,” said John Clese, Avectra’s director of product marketing, not-for-profit. “I am excited to join Avectra – an industry leader with a proven track record of developing technology that helps these vital organizations serve their communities.”

Clese joins Avectra after serving as Executive Director of the YMCA of Martha’s Vineyard where he grew the organization from one full time employee to a vibrant organization with more than 40 staff members. During his time there, he also directed all fundraising activities highlighted by a $12 million capital campaign to build a new YMCA facility.

Mr. Clese’s previous experience also includes serving as Vice President, Client Services and Strategic Marketing for the Share Group, a full service telemarketing and fundraising organization serving the not-profit industry. He also volunteers with several organizations including the Chicago Lights Tutoring Program and serves as the current Board Chair for the Finance Committee of the Lake View YMCA in Chicago.

For more information about Avectra’s membership management software or to sign up for a free online demonstration, visit http://www.avectra.com/livedemo.

About netFORUM Team & Pro
netFORUM Team & Pro are Avectra's 100% web-based association management software solutions. With complete association management functionality, both products are designed and configured to meet association needs without the cost or complexity of customization. Avectra Social Community provides netFORUM Team and Pro customers with social networking tools designed to improve the organization’s business, recruitment efforts, member communications, and results by inspiring conversations with and between members, building long-term loyalty, and forging deeper relationships with their members.

About netFORUM Enterprise
netFORUM Enterprise is Avectra's hosted, enterprise level association management that delivers advanced association management tools and the ability to be customized to meet the most complex business needs – all while remaining on the upgrade path.

With more than 30 modules designed for complete association management and Avectra's on demand SaaS (software-as-a-service) model, netFORUM Enterprise is accessible at any time, from anywhere. And customers can rest assured knowing that their data is safe, as all Avectra solutions run in a secure, world-class hosting facility with complete system redundancy, fail-safe power systems and full database backup.

In addition to Avectra’s internal development and implementation resources, the company also boasts a network of implementation and industry solution partners who work with the company’s customers to implement netFORUM Enterprise or extend the system’s functionality.

About Avectra
For the last 16 years, Avectra has been translating our customers’ needs into market-leading association management software – whether our customers serve members by the hundreds or hundreds of thousands. Our 100% web-based technology integrates data with business processes and then automates it, so our customers can engage members, provide access to all of their resources and get more done. Each of our solutions is continually refined by the user community, ensuring that we have the features our customers need to run their businesses and lead their industries. With ongoing, automatic upgrades that won’t disrupt service or incur additional costs, we keep our customers current with the latest technology. Avectra is headquartered in McLean, VA, with a regional office in Chicago, IL.

To explore the netFORUM family of products, please visit http://www.avectra.com, or call 800-858-8272.

Media Contact:
Patrick Dorsey
(703) 506-7037
pdorsey(at)avectra(dot)com

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