“AvreaFoster helped us reposition ourselves beyond our origin as a sign and graphics vendor and as more of a strategic marketing partner."
-- Catherine Monson, FASTSIGNS CEO
Dallas, Texas (PRWEB) June 14, 2012
When FASTSIGNS International, Inc., decided to reposition its FASTSIGNS® brand, the Carrollton, Texas-based franchisor of more than 530 visual communication sign and graphics centers chose AvreaFoster, a Dallas-based business-to-business branding and advertising agency.
The 475 FASTSIGNS® centers in North America are currently using the new branding platform. Embodied in a tagline that is simple and succinct, the platform communicates that FASTSIGNS® offers businesses more than they expect, including strategic consulting, expert services and a product line that is more than just signs and banners:
“More than fast. More than signs.™”
“The FASTSIGNS franchise network has consistently invested in marketing activities that let people know we sell a variety of sign and graphics products,” said Drue Townsend, senior vice president of marketing for FASTSIGNS. “What this repositioning seeks to communicate is the fact that FASTSIGNS offers comprehensive visual solutions that include not only the things that we are known for, but also the products and services that we are not currently known for — like mobile websites, digital signs, exhibits and project management. The new messaging communicates the smart thinking that FASTSIGNS applies to bring business visibility to life.”
The brand repositioning campaign includes multiple elements:
- :30 and :15 television commercials airing nationally on CNN, Fox News Channel and MSNBC. The new spots can be seen at fastsigns.com/morethan
- An updated website (fastsigns.com)
- New interior center merchandising and décor
- Email and direct mail programs
- Sales collateral, point of sale materials, vehicle graphics, online banners and more
- Comprehensive brand guidelines that help users explore, apply and protect the brand
Crafting an up-to-date identity in a competitive field
“In recent years, the marketplace for sign and graphics solutions has become increasingly crowded and competitive,” said FASTSIGNS CEO Catherine Monson.
“AvreaFoster helped us reposition ourselves beyond our origin as a sign and graphics vendor and as more of a strategic marketing partner. The repositioning shines a light on our broader expertise and the service we provide every day: increasing the visibility of businesses, organizations and events with strategic visual marketing consulting and design services and with products that span a variety of media.
“Our brand repositioning will help us extend the awareness of FASTSIGNS capabilities beyond the thousands of business owners, executives and managers who already know that we provide ‘more than,’ as our new tag line indicates.”
Leveraging AvreaFoster’s capabilities and experience
“AvreaFoster represents several large businesses that have extended their brands and cultures across multiple locations,” said Dave Foster, CEO and president of the agency, “and FASTSIGNS had similar needs.
"We understand the unique demands of building and serving these brands. We help them communicate across their organizations, and we provide flexible tools that locations can use to reach their customers.
“Many of our clients provide complex and layered services, and we apply our experience to clearly define them and communicate them. The result is effective engagements with business audiences.”
FASTSIGNS® is a sign, graphics and visual communications partner that provides comprehensive solutions to help customers of all sizes — across all industries — meet their business objectives and increase their business visibility through the use of all types of visual tools including floor and vehicle graphics, point of purchase and digital signs, labels and decals, architectural and interior décor signs, printing, promotional products and wearables, mobile marketing and other related marketing services.
FASTSIGNS is a leading franchise with more than 530 FASTSIGNS centers worldwide. Franchisees operate in the United States, Canada, the United Kingdom, Grand Cayman, Brazil, Saudi Arabia and Mexico (and in Australia under the name SIGNWAVE®).
To learn more, visit fastsigns.com or call 800-FASTSIGNS for a nearby location.
AvreaFoster is a Dallas-based business-to-business advertising agency that develops strategy-based, integrated marketing solutions that solve clients’ toughest business challenges. The agency connects clients with their customers by designing all facets of marketing to be unique, consistent and effective. Founded in 1991, AvreaFoster offers a complete suite of marketing solutions — from strategy and messaging and brand development to the creation of advertising, collateral and digital deliverables.
FASTSIGNS joins AvreaFoster clients including Regus, Concentra, Omni Hotels & Resorts, Medical City Dallas, IBM and Alliance Data.
Learn more at avreafoster.com.