Denver, CO (Vocus) August 25, 2010
The Beef Innovations Group (BIG) debuted six new cuts today from the beef round at the first Innovative Beef Symposium in Denver, part of its effort to help meat processors, manufacturers, retailers, foodservice operators and cattle producers maximize yield, add versatility and increase profitability.
“As the marketplace continues to evolve, it creates opportunities for new beef cuts to be used as a competitive advantage,” said Jim Ethridge, senior director of the Beef Innovations Group for the National Cattlemen’s Beef Association, which contracts to manage new product development efforts for the Beef Checkoff Program. “Past work on the chuck subprimal had yielded benefits to all segments of the industry, and the muscles of the round offer the next frontier of innovation and additional value.”
BIG is part of the National Cattlemen's Beef Association (NCBA) and is funded by The Beef Checkoff. As a team of meat scientists and industry professionals that work together to inspire beef innovation, the group has considerable experience working with the value-added cuts from processing to end-use application. More than 80 representatives from meat processors, packers and food manufacturing companies convened to learn how to fabricate, merchandise, menu and profit from the new cuts at the Symposium. Cutting guides and related marketing materials for the new round cuts will be available on http://www.beefinnovationsgroup.comby September 30, 2010.
The six new cuts include a portfolio of lean steak and roast options suitable for retail and foodservice outlets:
In 2007, BIG began its mission to explore this underutilized subprimal, which represents 30 percent of the beef carcass. Since then, a team of meat scientists have been working on locating whole-muscle cuts. This effort leverages the checkoff-funded Muscle Profiling Research, led by NCBA’s Product Enhancement team, which aided BIG to uncover many successful cuts over the years known as the “Beef Value-Added Cuts,” a line of beef steaks and roasts that allow consumers to enjoy more great tasting steaks and roasts that are easy to prepare and often moderately priced.
Several of these previously launched cuts have grown in popularity such as the Petite Tender, Ranch Steak, Flat Iron Steak and five cuts from the chuck roll, and are now being manufactured throughout the United States and sold through retail and foodservice outlets. CattleFax estimates that BIG’s new product development initiatives have already resulted in an industry added-value of $50 - $70/head or $1.4 billion in annual sales. New cuts from the chuck roll and the round are expected to increase this number significantly as they enter the mainstream marketplace.
About the Beef Checkoff
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The Checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national Checkoff program, subject to USDA approval.
About the National Cattlemen’s Beef Association
The National Cattlemen's Beef Association is a contractor to the national Beef Checkoff Program, which is administered by the Cattlemen's Beef Board. Consumer-focused and producer-directed, NCBA and its state beef council partners work together as a marketing organization on behalf of the largest segment of the food and fiber industry.