Denver, Co (Vocus) June 19, 2009
The majority of Americans are eager to gain grilling expertise to help tame the flame this summer. Only 11 percent of beef lovers claim they are a “master of the grill,” while 61 percent say they don’t go beyond the basics and wish they knew more, according to a recent survey conducted by IPSOS Public Affairs for the Beef Checkoff Program.
“Grilling is a low-fat and healthy method for cookout staples like lean and juicy top sirloin steak,” Dave Zino, executive director of the Culinary Center for the National Cattlemen's Beef Association, said. “Lean beef is not only an American favorite, but it’s a delicious addition to your healthy grilling menu. For a healthful and flavorful meal, use a medium heat setting and avoid charring or burning food when you grill.”
As Americans continue to fire up their grills this summer, now’s the time to brush up on the steps to delicious and healthy grilling:
o Opt for lean, well-trimmed cuts of meat and poultry to prevent fire flare-ups and excess smoke formation.
o Marinate meat for added flavor and tenderness.
o Turn beef occasionally for even cooking and browning.
o Pair fruits and vegetables with grilling favorites to reap even more nutrition benefits.
To learn more and become a true grill master, BeefItsWhatsForDinner.com provides more healthy grilling tips and recipes. The site also lists the 29 lean cuts of beef, including summer-time grilling favorites like T-bone, top sirloin and top loin (strip) steaks.
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The Checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national Checkoff program, subject to USDA approval.
Consumer-focused and producer-directed, the National Cattlemen’s Beef Association and its state beef council partners are the marketing organization for the largest segment of the food and fiber industry.
Media Contacts:
Meghan Pusey
National Cattlemen’s Beef Association
(303) 850-3340
mpusey(at)beef.org
Annie Basinski
Edelman
(312) 233-1227
annie.basinski(at)edelman.com
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