Bohemia, NY (PRWEB) January 17, 2014
Tuscan olive oil producer Bellucci Premium responds to an article published by The New York Times that discusses Spain’s new olive oil regulations that are intended to improve food hygiene and promote Spanish olive oil brands.
In an article published by The New York Times on December 30th titled “Spain Tightens Rules for Bottled Olive Oil,” Spain’s new regulations on olive oil bottles in cafés and restaurants are discussed. Traditionally, cruets were used in restaurants to hold olive oil. However, the Spanish government has mandated that these cruets be replaced with labeled, sealed, and non-reusable bottles.According to the article, these new regulations were “created mainly to improve food hygiene. But oil producers also hope the rules will help them build stronger recognition for their brands.”
The Madrid government believes this initiative will also “give consumers an opportunity to identify the quality and origin of their oil.” Álvaro Olavarría, the managing director of a Spanish olive oil producer, comments on the importance of traceability in order to ensure food security. He says, “We must make people much more aware that olive oil is not something banal, but instead noble and very special.” Primitivo Fernández, the director of Anierac, Spain’s national association of bottlers and distributors of olive oil, says, “The consumer has until now had no idea where the oil comes from, whether it has been blended or even how to complain if the taste isn’t right or fraud is suspected.” By changing the bottle laws, consumers will now be able to trace the origins of their olive oil.
Natalie Sexenian, the marketing manager for high-quality Tuscan olive oil producer Bellucci Premium, says, “An initiative to improve food quality and hygiene is always a smart decision. More importantly, the opportunity for consumers to trace the origins of the olive oil in their cafés is critical. In addition to ensuring quality, it also gives each bottle of olive oil its own story.” She says, “We believe so strongly in the importance of traceability that every bottle of Bellucci Premium extra virgin olive oil, including Bellucci Premium organic olive oil, has a lot number that consumers can enter on our website for instant access to the origins of their bottle.
Bellucci offers three different types of oil, including an organic option, with a mild peppery flavor and fruity undertones that will satisfy any palate. Bellucci Premium Toscano extra virgin olive oil uses olives that are grown on the beautiful landscapes of Tuscany, and maintained by 3rd and 4th generation farmers. The third type of oil Bellucci produces is the finest 100% Italian extra virgin olive oil, grown in many different regions of Italy.