(PRWEB) June 29, 2012
Bernard Findley has been restructuring direct marketing businesses since 2007 and is currently seeking out additional projects and investments focusing on the vertically integrated direct marketing business model. Prior to 2007 he was involved in a number of different multichannel businesses including medical devices, consumer products, promotional products, and marketing services.
Mr. Findley states, “The economy has taken its toll on many industries like printing and promotional products. The downturn in the economy also put pressure on companies with sales models that relied heavily on old line cataloging or multi-layered distribution models.” Findley continues, “There are tremendous opportunities to broaden the sales pipeline with digital marketing and lever business models in which a company manufactures it owns goods.”
Since 2007, Bernard Findley has worked on sixteen brands creating value where the future for each brand looked bleak. Today these brands continue to sell and distribute product with new partners who have embraced the value that was resurrected through Findley’s efforts. A number of the brands are listed below:
Mr. Findley also takes a global approach to restructuring and operating its businesses. Operations have utilized business and manufacturing services in Mexico, China, India, and the Philippines. While Mr. Findley attempts to maintain as much “US made” and serviced product, opportunities to lever the low cost global economy are analyzed and implemented when there are solid business cases to do so. Over the years, Mr. Findley estimates about 50% of its products are made in the US along with 75% of business operations reside in the US. Recently, logistics has made a greater impact on the operating model. The proximity of the factory, warehouse, and end user customer distribution points significant impact the financial performance of the company. Specifically, freight and duty expenses need to be offset by inventory carrying costs and transportation expenses to the end user. With an extremely difficult lending environment, often decisions are made based on cash flow rather than profit margins.