Big in Japan's Alexander Muse Speaks to GS1 MobileCom Work Group

Dallas Startup Co-Founder Offers Advice, User Feedback to Enhance Barcode-Scanning Mobile Applications

GS1 manages the most widely used supply chain standards system in the world, including the international standards for barcodes

I was honored to share what Big in Japan has learned and to offer recommendations to the GS1 MobileCom Work Group, including representatives of Fortune 100 retailers and consumer products companies.

Dallas, TX (Vocus/PRWEB ) June 27, 2009 -- Big in Japan, a Dallas-based idea factory for mobile applications, announced that co-founder Alexander Muse met this week with the GS1 MobileCom Work Group to offer feedback and advice based on user experience with ShopSavvy, the popular comparison shopping application for mobile phones.

ShopSavvy is a barcode-scanning mobile application that enables users to comparison shop on the go.

The meeting took place June 23-24 at the Massachusetts Institute of Technology in Cambridge, Mass.

"GS1 manages the most widely used supply chain standards system in the world, including the international standards for barcodes," said Muse. "I was honored to share what Big in Japan has learned and to offer recommendations to the GS1 MobileCom Work Group, including representatives of Fortune 100 retailers and consumer products companies."

GS1 is a global standards organization with 108 member organizations representing 150 countries. GS1 MobileCom focuses on the mobile extension of GS1 standards.

ShopSavvy enables users to comparison shop on the go, simply by scanning any product's barcode using a Google Android phone's built-in camera. Using the barcode information, ShopSavvy searches the Web for the best prices on the product, displaying the lowest prices online as well as at nearby brick-and-mortar retailers. ShopSavvy looks up product reviews to further assist with purchase decisions.

Big In Japan was one of the original winners of the Google Android Challenge in September 2008 for its development of ShopSavvy. The application has since won a 2009 Netexplorateur of the Year award at the French Senate in Paris. Big in Japan also was a finalist for the international MobileMonday Mobile Peer Awards as well as the 2008 Crunchies.

The most recent release of ShopSavvy can be downloaded at the Android Market at http://www.android.com/market or at the Big in Japan Web site at http://bit.ly/sslatest.

About Big in Japan

Big in Japan Inc. is a Dallas-based idea factory for mobile applications, building software for Google's Android mobile platform and Apple's iPhone. Big in Japan's ShopSavvy application -- a personal shopping assistant -- is one of the most popular applications designed for the Android operating system for mobile phones. For more information, visit www.biggu.com.

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