World's Largest Ronald McDonald House Selects Blackbaud NetCommunity to Boost Web Presence and Engage Supporters
Wave social networking and OnDemand hosting will enrich online experience for Ronald McDonald House of New York supporters
Charleston, SC (Vocus/PRWEB ) November 10, 2008 -- Blackbaud, Inc. (Nasdaq: BLKB), announced today that the Ronald McDonald House of New York has selected Blackbaud® NetCommunity™ with Wave social networking as its Internet marketing and communications solution. The House has also chosen Blackbaud OnDemand Services for application hosting and IT support. The New York City-based nonprofit realized how important an engaged online community is to its success and turned to Blackbaud for help in enhancing its web presence.
Patients and residents enjoy their stay at the Ronald McDonald House of New York.
"Blackbaud NetCommunity will provide the solution we need to integrate our off- and online activities and enrich our supporters' online experience," said Richard Martin, Ronald McDonald House of New York's director of development. "For even greater efficiency, we have turned to Blackbaud's hosting solution, OnDemand. With less of an IT burden, we plan to focus on our mission of creating a home away from home for these families."
As the largest facility of its kind in the world, the Ronald McDonald House of New York occupies an eleven-story, 79,000-square-foot building in Manhattan. The organization provides housing for families with children who have been diagnosed with cancer and are being treated at one of 14 New York City-area partner hospitals. So far in 2008, The House has raised $12 million, and in 2007, accommodated 500 families of children diagnosed with cancer.
"We are proud to expand our 15-year partnership with the Ronald McDonald House of New York, providing the solution that will enable the organization to achieve an engaged online community," said Marc Chardon, Blackbaud's chief executive officer. "The Ronald McDonald House of New York has developed an innovative web strategy and with Blackbaud's solutions, will connect with constituents by establishing an interactive website and online community while managing email campaigns and online giving."
With Blackbaud NetCommunity featuring Wave social networking, the Ronald McDonald House of New York will have a new website with online event registration, community forums, and mass email communication capabilities. The new Wave social networking tools will enable The House to build mission-specific online communities with high levels of interactivity. Blackbaud NetCommunity integrates with The Raiser's Edge®, The House's constituent relationship management application; providing a single source for up-to-date constituent information. For more information on Blackbaud NetCommunity featuring Wave social networking, visit www.blackbaud.com/netcommunity.
About Ronald McDonald House of New York
In 1978, the Ronald McDonald House of New York opened our doors to families with children undergoing cancer therapy in New York City. Families come to stay at The House after their child is diagnosed with cancer and is sent to a New York City medical center for treatment unavailable elsewhere. Each family is referred to The House through a hospital social worker, based on need. Since first opening, the Ronald McDonald has been a "home away from home" for nearly 25,000 families dealing with pediatric cancer. Without the Ronald McDonald House, many of these families would not have been able to afford to stay in New York City so that their child could receive cancer treatment. Of the children who come and stay at The House, 85% have survived their illness and gone on to lead normal, healthy lives. For more information, visit www.rmdh.org.
About Blackbaud
Blackbaud is the leading global provider of software and services designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions. Approximately 22,000 organizations -- including University of Arizona Foundation, American Red Cross, Cancer Research UK, The Taft School, Lincoln Center, InTouch Ministries, Tulsa Community Foundation, Ursinus College, Earthjustice, International Fund for Animal Welfare, and the WGBH Educational Foundation -- use one or more Blackbaud products and services for fundraising, constituent relationship management, financial management, website management, direct marketing, education administration, ticketing, business intelligence, prospect research, consulting, and analytics. Since 1981, Blackbaud's sole focus and expertise has been partnering with nonprofits and providing them the solutions they need to make a difference in their local communities and worldwide. Headquartered in the United States, Blackbaud also has operations in Canada, the United Kingdom, and Australia. For more information, visit www.blackbaud.com.
Media Contacts:
Melissa Dodge
Blackbaud, Inc.
melissa.dodge @ blackbaud.com
843.216.6200 x3209
Richard Martin
Ronald McDonald House of New York
rmartin @ rmdh.org
212.639.0206
Source: Blackbaud
Forward-looking Statements
Except for historical information, all of the statements, expectations, and assumptions contained in this news release are forward-looking statements that involve a number of risks and uncertainties. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. In addition, other important factors that could cause results to differ materially include the following: general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; management of integration of acquired companies and other risks associated with acquisitions; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel; risks related to our dividend policy and share repurchase program, including potential limitations on our ability to grow and the possibility that we might discontinue payment of dividends; risks relating to restrictions imposed by the credit facility; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organization; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC's website at www.sec.gov or upon request from Blackbaud's investor relations department. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.
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