How Small Businesses Can Thrive During a Recession: Thoughts from Online Business Developer and Entrepreneur Gabriel Shaoolian

New York, NY (Vocus) May 14, 2009

For many people, a recession is a time to cut back expenses and scale back growth. So why is Gabriel Shaoolian, founder and Creative Director of Blue Fountain Media, pushing forward more than ever? It's a question that often occurs to Blue Fountain Media's customers, who include Fortune 500 companies, small businesses, and venture-funded startups.

Gabriel (he avoids "Mr. Shaoolian") started Blue Fountain Media in 2001, during a difficult downturn that hit the web design industry especially hard. His goal: found a company that could truly take care of clients' needs, while remaining creative. The method: deliver highly transparent results, with constant updates and easy access to developers. And do it all with the end in mind: using marketing to drive quality traffic, and using great design to turn that traffic into new business.

"We put ourselves in our clients' shoes at all times. As a company that started during tough economic times, and that grew based on a compelling vision, we can relate to clients. They want a website and a marketing campaign that truly represents them, but also one that brings them a return," Gabriel explains. "Expanding during a recession is just an extension of that idea. Now, more than ever, people need compelling websites and effective marketing campaigns. Blue Fountain Media can provide both, at a cost that beats the competition."

Blue Fountain Media has long had policies that increase client trust and flexibility, including:

•     No contract lock-ins: Blue Fountain Media's customers can leave the company at any time, if they're not satisfied with the work they get.
•     Suggestions: Blue Fountain Media is constantly looking for ways to improve the sites they deliver, going above and beyond specifications documents and initial plans in order to take advantage of new developments.
•     Complete transparency: Blue Fountain Media delivers daily updates, detailed weekly reports, and has extremely responsive account managers and creative leads who are always ready to consult with clients on the problems they face.

This combination of competitive advantages and strong company culture has helped Blue Fountain attract and retain high-caliber employees, and has allowed the company to keep growing as the economy gets weaker. It's the combination of factors that is helping to make Blue Fountain Media one of the most respected web design and marketing firms in New York's Silicon Alley, the heart of the worldwide online marketing business.

The company has experienced significant growth, particularly in the last year, and based on a variety of clients: from luxury jets to fashion, Blue Fountain Media's customers get more visitors, and their visitors lead to more business, thanks to good design and savvy marketing. Unlike other web design and marketing companies, Blue Fountain Media budgets based on what customers can gain, not just what they can afford to spend.

"This started as a dream," Gabriel adds. "I knew what kind of company I wanted to run. Now, I'm running it. My goal now is to help other people create the companies they dream of, too. We are truly devoted to springing ideas to life."

Blue Fountain Media is a leading provider of web design and marketing services, offering highly customizable services to a variety of customers.

Contact:
Name: Byrne Hobart
Phone: (917) 806-0159

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