Former CNN Anchor Bobbie Battista to Host Co-op Media Tours Produced by KEF Media

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Bobbie Battista, longtime CNN anchor and the former moderator of Talkback Live, will host co-op media tours produced by KEF Media in a new feature called Bobbie Battista’s Consumer Corner.

Bobbie Battista
Too many co-ops are produced in non-descript studios because that’s what’s easiest and cheapest for the producer.

Bobbie Battista, longtime CNN anchor and the former moderator of Talkback Live, will host co-op media tours produced by KEF Media in a new feature called Bobbie Battista’s Consumer Corner.

The themed Consumer Corner co-ops will be limited to just two synergistic partners and deliver a minimum audience reach of 12 million.

“Bobbie enjoys great name recognition among television and radio producers nationwide,” said Alex Hinojosa, executive producer of Bobbie Battista’s Consumer Corner. “She’s also an experienced news pro who can deliver client messages professionally and with enormous credibility.”

According to Hinojosa, KEF Media has not produced any co-op tours in two years. Instead, its media team has been studying the co-op offerings of competitors and found serious flaws.

“First, too many of our competitors are packing too many partners into co-ops and client messages are being lost,” Hinojosa said. “Worse, many co-op producers are placing partners in tours even though they have little synergy with each other or even the co-op’s theme.”

Hinojosa noted many co-op hosts have little or no television experience, exacerbating the message delivery problem. He explained the common denominator in most all co-ops is “consumer news you can use,” so it makes little difference to the media who presents the message.

“Why put somebody in front of the camera who isn’t comfortable there?” asked Hinojosa, who added KEF Media will produce co-ops at locations that reflect the partners and theme.

“Too many co-ops are produced in non-descript studios because that’s what’s easiest and cheapest for the producer.”

ABOUT KEF MEDIA

KEF Media primarily serves all-sized PR Agencies needing publicity for their clients via a variety of television, radio, digital tactics or a combination of these media services. KEF Media has transcended and adapted after more than three decades to now focus on integrated, blended and customized digital and broadcast campaigns.

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Alex Hinojosa
KEF Media
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