Los Angeles, CA (PRWEB) May 17, 2011
ViSalus Sciences is coming to the aid of those affected by recent tornadoes and storms in Alabama with a donation of healthy protein shake meals for western Alabama families.
The company’s Vi-Shape Nutritional Shake Mix provides healthy essential nutrients and mixes easily in water, milk, or juice, making it a convenient source of needed sustenance. The product is at the core of ViSalus Sciences' Body by Vi™ 90-Day Challenge, which helps people achieve their health and fitness goals over a 90 day period.
In late 2010, ViSalus Co-Founder CEO Ryan Blair announced the launch of the Body by Vi Community Challenge, which used the power of giving throughout the ViSalus Community to raise Vi-Shape meal donations to children and families around the country.
ViSalus Distributors and Customers can make a donation to be matched meal for meal by ViSalus for as little as .50 cents per shake meal. To date, the program has raised over 600,000 meals and is well on its way to Blair’s initial goal of 1 million.
“We are privileged to have the opportunity to help families every day through our Body by Vi Community Challenge,” said Blair. “In times of crisis, however, we must turn our focus to those who need our help most.”
“There are members of our ViSalus family impacted by these tragic events, and it is our duty to do all we can to help,” added ViSalus Co-Founder and Chief Marketing Officer, Blake Mallen.
ViSalus led the way with a donation of 9,000 adult-sizes meals (18,000 kid-sized meals), and will match all Body by Vi Community Challenge donations in May meal for meal, pledging them towards the relief efforts.
Donations will be dispersed through a partnership with the West Alabama Food Bank, an organization that works with 9 counties to service a population of over 315,000 residents, over 15 percent of whom are living in poverty. The April storms have left even more families without homes or a place to go for the bare essentials.
Henry Lispey, Executive Director of the West Alabama Food Bank, welcomes the aid coming from ViSalus and its Community. “All 9 of the counties we serve had a tornado touch down, affecting everything from metropolitan areas to small town farms. It is hard to help families stock their pantries and refrigerators when their homes have been taken from them,” said Lipsey.
Speaking of ViSalus’ Vi-Shape Shake, Lispey continued, “These high protein meals will help because it’s something that is easier for people to use, and it stable. Because it doesn’t need refrigeration, heat, or electricity to prepare, even more families will benefit.”
About ViSalus Sciences
ViSalus Sciences, with headquarters in Troy, Michigan and Los Angeles, CA, is a leading Health Transformation Company utilizing the direct selling channel to distribute its Weight Management and Nutritional Supplement products. Backed by a partnership with NYSE traded Blyth, Inc., ViSalus is the company behind the Body by Vi Challenge, a 90-day health challenge that helps people achieve their weight loss and fitness goals for a chance to win over $100,000 per year in total prizes. Their Body by Vi Community has helped donate over 600,000 meals to children and families in need since it's launch 18 months ago.