The Bon-Ton Stores Inc. Launches Mother’s Day Campaign to Benefit March of Dimes

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Today, The Bon-Ton Stores, Inc. launched "Celebrate Mom! Love. Gift. Repeat", a days-of-giving sweepstakes in honor of Mother's Day.

Today, The Bon-Ton Stores, Inc. (NASDAQ: BONT), together with HelloWorld, Inc., the leading provider of marketing solutions to the world's best brands, launched "Celebrate Mom! Love. Gift. Repeat", a days-of-giving sweepstakes in honor of Mother's Day. The campaign, which runs April 19 through May 8, will also benefit March of Dimes, an organization that works to improve the health of babies by preventing birth defects, premature birth and infant mortality.

Consumers are encouraged to enter the sweepstakes through the website for any of The Bon-Ton family of stores: Bon-Ton, Bergner's, Boston Store, Carson's, Elder-Beerman, Herberger's and Younkers. Shoppers who register for the campaign will have the opportunity to instantly win certain prizes each day, as well as a grand prize of all twenty featured prizes, awarded at the end of the campaign. The campaign also offers consumers a Mother's Day gift-guide, inspired by different lifestyles, such as the mom who “has a new baby" and the mom who "loves to cook," which eases the gift-giving process for this year's holiday.

In addition to providing consumers with the chance to win prizes and learn about and shop inspiring gifts for Mother's Day, The Bon-Ton Stores has partnered with March of Dimes to benefit the organization's efforts to help local mothers and babies. The Bon-Ton Stores has pledged to donate up to 5,000 baby essentials from Carters®, AD Sutton & Sons, and Little Me including clothing, blankets and accessories for local March of Dimes needs.

"Caring is one of our core values at Bon-Ton, and corporate social responsibility in our local communities has always been an important pillar of Bon-Ton initiatives," said Tiffany Cooley, vice president of marketing for The Bon-Ton Stores Inc. "The "Celebrate Mom! Love. Gift. Repeat." campaign is a great opportunity to encourage consumers to interact with our brand and explore Bon-Ton's gift assortment, while also supporting families and the March of Dimes."

"The "Celebrate Mom! Love. Gift. Repeat." sweepstakes aims to integrate consumer engagement into the digital shopping experience. The Bon-Ton Stores have always found innovative ways to engage their consumers and give back to the community," said Peter DeNunzio, Chief Executive Officer, HelloWorld. "We're excited that this campaign will connect shoppers with great gifts for Mom, while benefiting March of Dimes. We're proud to partner together on this initiative."

Since 2013, Bon-Ton has donated nearly $1.2 million to March of Dimes.

"Celebrate Mom! Love. Gift. Repeat." will run through May 8. Consumers can enter the sweepstakes at

About The Bon-Ton Stores, Inc.
The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 267 stores, which includes 9 furniture galleries and four clearance centers, in 26 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner's, Boston Store, Carson's, Elder-Beerman, Herberger's and Younkers nameplates. The stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. The Bon-Ton Stores, Inc. is an active and positive participant in the communities it serves.

For store locations and information visit Join the conversation and be inspired by following Bon-Ton on Facebook, Twitter, Instagram, Pinterest and the fashion, beauty and lifestyle blog, #LoveStyle.

About HelloWorld, Inc.
HelloWorld is a digital marketing solutions company working with the world's leading brands across all industry verticals. The company offers a powerful combination of native platform technology and marketing strategy to marketers looking to accelerate growth and deepen customer impact. HelloWorld creates brand-consumer interactions through promotional campaigns to spark interest, loyalty programs to retain and reward, and mobile messaging. Founded in 1999 as ePrize, HelloWorld is one of the largest independent digital marketing companies, with offices in Detroit, New York, Chicago, Los Angeles, and Seattle. The company has been behind highly effective regional and global campaigns for clients such as Coca-Cola, Microsoft, the Gap and Procter & Gamble. For more information, please visit

About the March of Dimes
The March of Dimes is the leading nonprofit organization for pregnancy and baby health. For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs. For the latest resources and health information, visit our websites and You can also find us on Facebook or follow us on Twitter.

Christine Hojnacki, Vice President Public Relations
414.347.5329, cell 262.378.9354

Nicole Koremenos, Senior PR Coordinator
414.347.1152 ext. 3278

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Christine Hojnacki
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