The Bon-Ton Stores, Inc. Announces the Launch of Under Armour

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Under Armour now available at 100 stores and online at http://www.bonton.com/UnderArmour

“We are thrilled to add Under Armour to our merchandise assortment,” said Kathryn Bufano, President & CEO, The Bon-Ton Stores, Inc. “Under Armour is a leading activewear brand and will provide our customers with a great selection for the entire family.”

The Bon-Ton Stores, Inc. (NASDAQ: BONT) which operates Bon-Ton, Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and Younkers stores, today announced the launch of Under Armour in 100 stores and online at http://www.bonton.com/UnderArmour.

Products being introduced include men’s, women’s and children’s active apparel, men’s and women’s outerwear and cold weather apparel. The Fall collection includes: Tech Tees, Tech ½ Zips, Fleece, Sport Bras, Capris, Leggings, Active Accessories as well as Duffel Bags and Backpacks.

“We are thrilled to add Under Armour to our merchandise assortment,” said Kathryn Bufano, President & CEO, The Bon-Ton Stores, Inc. “Under Armour is a leading activewear brand and will provide our customers with a great selection for the entire family.”

Founded in 1996 by former University of Maryland Football player Kevin Plank, Under Armour is the originator of performance apparel-gear engineered to keep athletes cool, dry and light throughout the course of a game, practice, or workout. Under Armour’s mission is to make all athletes better through passion, design, and the relentless pursuit of innovation.

The Bon-Ton Stores will continue to introduce the brand in additional stores in 2016. For a complete listing of Bon-Ton Stores, Inc. stores that offer Under Armour, please visit: http://www.bostonstore.com/content/root-under-armour/content.html?viewName=ContentView

About The Bon-Ton Stores, Inc.
The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 270 stores, which includes nine furniture galleries and four clearance centers, in 26 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers nameplates. The stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. The Bon-Ton Stores, Inc. is an active and positive participant in the communities it serves.

For store locations and information, visit http://www.bonton.com. Join the conversation and be inspired by following Bon-Ton on Facebook, Twitter, Instagram, Pinterest and the fashion, beauty and lifestyle blog, #LoveStyle.

About Under Armour
Under Armour, the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world's largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit Under Armour's website at http://www.uabiz.com.

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