San Diego, CA (PRWEB) June 12, 2012
Bop Design is among the winners of Graphic Design USA’s American Web Design Awards 2012. Founded in 1963, GDUSA is a news magazine for graphic designers and other creative professionals. Bop Design was honored for its work on three website redesigns: Applefield-Shipp Insurance Solutions, Freedom to Live, and MaintenanceNet.
“We’re excited to have been honored by GDUSA,” comments Kara Jensen, Bop Design’s Creative Director. “We’re very pleased with how each of these designs turned out—it’s wonderful to see our clients gain more exposure.”
The winning designs were created for businesses with a variety of offerings. Applefield-Shipp Insurance Solutions helps small to medium size business in California and Texas with their various insurance needs. Freedom to Live, a nonprofit organization, provides safe and affordable housing to individuals living with a spinal cord injury. MaintenanceNet is a technology company that delivers contract management services and data-driven lead generation to large firms like Panasonic.
Bop Design specializes in B2B website development, which is often under-represented in design competitions. “Marketing B2B services doesn’t have to mean boring,” notes Jensen. “Good design better positions your company and establishes credibility.” Traditionally, B2B marketing was focused on logic. However, B2B marketers have come to the realization that a business purchaser is influenced by human factors—such as emotion—just as much as an individual consumer. An increasing number of B2B firms are focusing on appealing design as a way to stand out from the crowd.
About Bop Design, San Diego and New Jersey Web Design
Bop Design is a boutique marketing communications firm headquartered in San Diego with offices also in New Jersey. The marketing agency expresses a business' values through web design, branding, advertising and print design. They also help attract a firm's ideal customer through search engine optimization and search engine marketing. Bop Design's focus is on small businesses that want an external team of marketing specialists to help give their brand an edge in the marketplace.