Today’s consumer is smarter and more aware of product and brand alternatives and how they are rated online, and 89 percent of them use these online reviews to make their purchasing decisions.
Mount Laurel, NJ (PRWEB) October 18, 2012
Kenneth Wisnefski, founder and CEO of WebiMax, the fastest growing private company in New Jersey on the Inc. 500, announced the unveiling of a new website aimed at providing valuable information on brand management and reputation management for medium and large-sized businesses. Brand Management dot com delivers important information regarding how to successfully manage a brand’s presence online and furthermore includes important resources for decision makers at these institutions related to these services.
“I have discussed with many decision makers at some of the most reputable and largest businesses indicating that this community needs up-to-date resources on brand management techniques,” states Wisnefski, who founded WebiMax in 2008. “Brand Management dot com serves this purpose and furthermore provides valuable statistics on how brand management and reputation management have major impacts on consumers and their buying behaviors.”
While core fundamentals of the marketing mix and other key tangibles remain relevant for branding purposes, statistics indicate that the proactive management of the brand through online methods and techniques have become crucial elements in remaining competitive and building an authoritative brand. As of today, more than 89 percent of consumers said they use online channels to investigate the product and brand they are purchasing. In addition, approximately 87 percent of consumers indicated that positive reviews they have read online convince them to buy a specific product.
“Consumers today are leveraging technology more than they ever have before in their purchasing decisions,” states Wisnefski. “Today’s consumer is smarter and more aware of product and brand alternatives and how they are rated online, and 89 percent of them use these online reviews to make their purchasing decisions.”
Brand Management dot com includes statistics, case studies, a regularly updated blog, and other resources for businesses. The website is managed by a team of seasoned brand and reputation management experts that also develop these strategies for clients. Visit http://www.brandmanagement.com/ for more information.
Led by serial web entrepreneur Kenneth Wisnefski, WebiMax has become the leader in online marketing services, including a focus on Search Engine Optimization, Search Engine Marketing, Paid Search and PPC, Website Design and Development, Reputation Management, and more. The company was named to the 2012 Inc. 500 (No. 37 overall) and was also selected as one of America’s Most Promising Companies (2011) by Forbes Magazine (No. 30 overall). The company employs over 125 personnel in 12 offices including 8 U.S. based, and 4 International. Visit http://www.webimax.com/ for more information.