Santa Barbara, CA (PRWEB) September 28, 2012
Successful branding comes from the creation of a defined promise that is consistently delivered. Online marketing expert and author Lorrie Thomas Ross expertly explains this branding objective with the launch of a short, sweet and to the point Brand Building Basics video course on lynda.com.
In Brand Building Basics Thomas Ross states that the true meaning of branding begins by examining successful brands and exploring branding tools. The video includes images to illustrate brand development and brand management with an emphasis on avoiding common mistakes.
Lorrie Thomas Ross, also known as The Marketing Therapist® for her expertise in dispensing “healthy marketing advice,” is the CEO of the full-service online marketing agency, Web Marketing Therapy®. She is a nationally recognized public speaker who conducts customized web marketing workshops for both small and large businesses. Thomas Ross is frequently quoted in the media giving advice on topics that range from search engine marketing and web marketing strategy, to social media marketing, branding and development.
Thomas Ross is the author of the “36-Hour Course: Online Marketing” (published by McGraw-Hill), which is a must-have online marketing guide that provides smart steps to managing overall online marketing strategy.
“I created a simple video course so that people understand branding isn’t just for big business; it applies to products, services, non-profits, concepts, even people,” says Thomas Ross. “With this course, I wanted people who are either building their brand from the ground up or managing an existing brand, to grab the reins and develop a credible brand promise that delivers value to their customers through a consistent, defined promise. With a brand, you can’t just ‘set it and forget it.’ You’re never done reminding people why they want to do business with you.”
The short three chapter course is featured exclusively on lynda.com and features helpful techniques to Brand Building Basics in easy-to-understand and informational video tutorials. This concise course demonstrates how a business or person can effectively brand themselves with consistency, communication, and effective collateral. The course shows how important images, messaging, and market positioning can be to help build visibility and credibility among customers.
In Brand Building Basics Thomas Ross teaches strategies such as defining a business brand, developing a brand, including developing a story, a logo and style guide, and ways to avoid common mistakes such as inconsistency and not planning for success. She believes that Brand Building Basics will get individuals and businesses to think about their brand’s foundation and how it fits within their overall marketing strategy.
The Brand Building Basics course on lynda.com officially launched Monday, August 7, 2012. Thomas Ross also teaches Online Marketing Fundamentals and Google+ for Business video courses in the lynda.com online training library.
About Lorrie Thomas Ross, M.A.:
Lorrie Thomas Ross is a speaker, trainer, marketing expert, and the CEO of Web Marketing Therapy, a marketing agency and training company that prescribes healthy marketing solutions for businesses. Lorrie teaches multiple video courses by lynda.com, the online training and tutorial company, including: Online Marketing Fundamentals, Google+ for Business and Brand Building Basics. She speaks nationally on a number of marketing-related topics and writes for Web Marketing Today and several other online publications. Lorrie has been featured in the media as a web marketing expert in publications including Inc. Magazine, Wall Street Journal, Forbes, SUCCESS Magazine, eCommerce Times, and Entrepreneur. Her best-selling book, “McGraw-Hill 36-Hour Course to Online Marketing” is available on Amazon.com For more information visit: LorrieThomas.com and WebMarketingTherapy.com.