Brand Arc Wins One Show Gold for Work on Behalf of Toyota in ‘Curb Your Enthusiasm’

Over Eight Seasons, More Than 150 Million Viewers Have Seen the Firm’s Results

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Los Angeles, CA (PRWEB) June 18, 2012

Branded entertainment firm Brand Arc has received a One Show Gold Pencil for its work on behalf of Toyota on the popular television series “Curb Your Enthusiasm,” deeming its results among the best branded work across all areas of entertainment.

The One Club announced the fourth annual winners of the One Show Entertainment Awards on June 13, at an awards ceremony at the Museum of Flying in Santa Monica. Brand Arc’s work was honored in the “Television / Scripted Series” category.

The One Club is the world’s foremost nonprofit organization devoted to elevating creative work in the advertising and design industry. The One Show remains the pinnacle of achievement by providing a showcase of the world’s best work, and by inviting collaboration among individuals who are actively developing outstanding work.

Since the HBO comedy series “Curb Your Enthusiasm” debuted eight seasons ago, creator and actor Larry David and his Toyota Prius have continued to pop up on the show in awkward situations – and the Prius has become an extension of David’s well-meaning but neurotic character. The show’s producers and writers have integrated Prius in clever and edgy ways while being culturally and contextually relevant.

About Brand Arc
Brand Arc is a dedicated team of highly specialized experts and experienced professionals who work with an established network of entertainment industry relationships to create and build compelling and engaging entertainment marketing campaigns through innovative thinking, collaboration and deep strategic insights brought to each opportunity. The agency is a three-time winner of Madison & Vine’s “Five Best Integrations of the Year,” a 10-time winner of iTVX’s “Featured Placement of the Week” and has been featured in the Association of National Advertisers’ “Best Practices in Branded Entertainment.” More information about Brand Arc and its work – for clients that include Toyota, Lexus and Tamiflu – is available at


  • Steve Sapka
    Sapka Communications
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