New York, NY (PRWEB) August 31, 2011
BrylaneHome®, a leading home and lifestyles brand in the portfolio of Redcats’ OneStopPlus Group, announced today the expansion of its Plus Size Living Collection, designed to further enhance the quality of life for its plus size customers.
Successfully launched in June 2009, the Plus Size Living Collection specializes in unique, “hard-to-find” products at affordable prices that improve the customer’s overall lifestyle and adds comfort and beauty to their day-to-day life. Based on overwhelming positive feedback, the BrylaneHome® team has continued to expand the product line with a strong focus on furniture that is made with durable, quality products and supports up to 350 lbs. In fact, the Plus Size Living Collection features the largest selection of seating/chairs designed for the plus size customer, as well as exclusive products that respond to their distinctive needs and desires. Specifically, the Plus Size Living Collection now includes:
The expanded Plus Size Living product line also features new “health focused” items such as blood pressure monitors and scales with additional performance features including talking scales, wider platforms and scales that measure body fat; over 50 new personal care products that are designed as helpers and solutions for the plus size customer; extra-wide hanger sets and a deeper portable closet made to fit larger clothing; and over 20 different styles of quilts in the oversized bedding collection (traditional and modern looks).
“Customers have embraced the Plus Size Living Collection and appreciate the improved quality of life these specially designed products provide,” said David Milgrom, Vice President, General Brand Manager for BrylaneHome®. “No more worrying if a chair will hold their weight, or if they can safely and accurately weigh themselves on a home scale. The BrylaneHome® team developed our exclusive Plus Size Living collection to make everyday living easier for plus size men and women so they can find comfort in their own home and fully enjoy life.”
To promote the launch of its expanded Plus Size Living Collection, BrylaneHome® is offering customers 15% off their highest priced item from now until 9/30/11 with coupon code BHPRPSL15.
About Redcats USA
Redcats USA is a dynamic, multi-channel, web-driven home-shopping leader, with numerous successful brands in its portfolio: AVENUE®, Woman Within®, Jessica London®, Roaman's®, KingSize®, and BrylaneHome® sold on OneStopPlus.com®, The Sportsman's Guide® and TGW.com - The Golf Warehouse®. Redcats USA offers a wide range of value and quality driven merchandise categories, including men's and women's plus-size apparel, home and lifestyle products, and sporting goods/outdoor gear. Redcats USA is a Redcats company.
Redcats is a leading worldwide online retailer for fashion and home furnishings. The group gathers 17 European and US based brands in 31 countries: Avenue®, Woman Within®, Jessica London®, Roaman’s®, KingSize®, BrylaneHome®, OneStopPlus.com, The Sportsman’s Guide®, TGW.com - The Golf Warehouse®, Ellos, La Redoute, Vertbaudet, Cyrillus, Somewhere, Daxon, Stella McCartney Kids and Castaluna. In 2010, Redcats generated 3.436 billion euros of sales including 54% on Internet and employs over 14,000 associates. Redcats distribution network combines more than 70 e-commerce sites, nearly 600 stores and around 30 catalogues for 26 million active customers. Redcats is a PPR Company. For any further information: http://www.redcats.com
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