10 Ways Public Relations Can Improve Web Sites
The Buyer group highlights online push and pull PR.
Deerfield Beach, FL (PRWEB) November 15, 2007 -- Interactive public relations is all about push and pull today; it is a two-way conversation. Boosting quality Web traffic from customers, prospects and journalists is a top priority for The Buyer Group and its clients.
Web Traffic Analytics Graph
Recently attending Bulldog Reporter's PR University Webinar, The Buyer Group shares these tips when it comes to SEO, PR and online branding.
10 Ways Public Relations Can Boost Web Traffic
1. Constant Content: Think like this; your Web site is now a publisher and you're the editor providing news your audience will look for via blogs and RSS feeds
2. Navigation: Utilize user-friendly, consistent navigation throughout your site
3. Text Search: Allow full text searches so visitors can easily and quickly find information from all areas of the site including individual web page text as well as headlines, abstracts and the body of press releases
4. Best Assets: Focus on the assets that your organization has at its disposal -- images, white papers, video, pr content, audio - and use those assets to your advantage
5. Style + Content: Prepare content for all audiences including the media, consumers and search engines
6. Optimize and Socialize: Promote your news in relative online spaces like YouTube and make it easy for users to save, share and link to the content
7. Media Mania: Label pressroom, "press room" and provide downloadable high resolution images, PDFs and text
8. Analyze it: Consider the PR value of search results and optimized content, use an analytic system such as Google Analytics to give you rich data
9. Forget Fluff: Avoid flowery language in headlines and get to the point, think of how someone would search for the information and use those keywords
10. Link Logic: Be concise, adding in two or three links per press release or online article that link to the relative page and avoid linking to the home page
"Today's effective Web sites build relationships and interact with visitors," said Lisa Buyer, president and CEO of The Buyer Group. "Public relations professionals play a critical role in defining new media strategies for clients. For example, company Web sites have transitioned into the act of publishing corporate content and linking users via RSS feeds, search, videos, images, and constant updates."
Public relations no longer works strictly in the push communication mode; audiences are now pulling information in customized ways such as Google Alerts, personalized home pages, bookmarks, and social Web sites such as YouTube, Digg and Del.iciou.us.
"It's all about engaging and interacting with customers and journalists," said Buyer.
About The Buyer Group
The Buyer Group leverages more than 15 years of interactive public relations and branding expertise, talent and resources. Sparked by the desire to personify a distinct style and brand mindset, Lisa Buyer introduced her signature company. Before launching The Buyer Group, Lisa Buyer co-founded two other agencies, L&L Communications and the Moxie Group.
Resourceful, talented, energetic, intuitive, creative, hip, groundbreaking, spirited, strategic and fresh. That's what you get at The Buyer Group. A powerhouse team dedicated to best position clients in the marketplace with positive press and best branding practices. Select clients include Shoreline, Marlin Bay Yacht Club, BodyLogicMD, The Casey Group, and Fosters Wine Estates.
For more information about The Buyer Group and it's interactive public relations and branding services visit http://www.thebuyergroup.com or call Lisa Buyer at 954.354.1411.
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