CGSM Selected by 1st Hour Communications to Manage Growing School Newsletter Program
Strategic Marketing Firm Helps Colorado Company Manage Content and Delivery for More than 100 U.S. School Districts
Wilton, CT (PRWEB) August 4, 2009 -- In order to help reach a goal of increasing parent communications among schools nationwide, CGSM, a direct and digital marketing agency, was selected by 1st Hour Communications, a Golden, Colorado based publisher of cost-free customized parent newsletters. Using CGSM's proprietary Orchestration module the agency will develop and deliver complex quarterly mailings that contain unique school district newsletters combined with customized targeted inserts relevant to households with children K-12.
CGSM - Service Strong. Solution Savvy.
1st Hour Communications, LLC was launched in 2004 to assist public school districts in leveraging corporate resources to increase parent engagement and provide much needed revenue to school districts. This led to the development of the School2Parent and School2Parent Online programs that provide this support to public education and enable leading corporate brands to reach a valuable target audience, families with children (K-12), in a socially responsible way.
According to 1st Hour President Scott Keller, "1st Hour Communications will rely on the project management team at CGSM to provide both the schools and our marketing partners with mailers and materials that highlight our mission to better connect parents to their local school happenings."
"CGSM is proud to focus our efforts in support of an extremely successful program for both schools and marketers. We look forward to using our integrated approach to offer both print and web-based means for a high level of value and engagement," said Mark Kolier, CGSM president.
About CGSM
CGSM is a privately held direct and digital marketing agency specializing in the marketing strategy, creative design and production of on-line and off-line direct marketing campaigns. Its media neutral approach and production skills combined with a focus on improved targeting make it possible for CGSM to offer a unique approach to customer acquisition and retention. For more information please visit http://www.cgsm.com
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