Chief Marketing Officer of the Year Recipients Announced

Award Recognizes Senior Marketing Executives for Excellence in Their Field

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“This year’s winners represent precisely the type of leadership that brings credit to the marketing profession as a whole – and the type of leadership our organization hopes to foster and publically recognize”

Atlanta, GA (PRWEB) May 17, 2010

The Chief Marketing Officer Institute announced today the winners of its Chief Marketing Officer of the Year award. The CMO Institute created the award to recognize Chief Marketing Officers, or executives in an equivalent position, who demonstrated outstanding leadership across various disciplines of the marketing field during the prior year. This year’s winners include marketers that overcame difficult economic headwinds to produce impressive results in two categories: large organizations (revenue greater than $250 million) and small to mid-size organizations (revenue less than $250 million).

Nominees were evaluated across several categories of performance, including: market orientation and customer intimacy, accountability for results, commitment to innovation, and overall contribution to the success of their company. Based on these measures, this year’s winners are:

LARGE ORGANIZATION ($250 million or more in revenue)
David Norton – SVP & Chief Marketing Officer, Harrah’s Entertainment

SMALL to MID-SIZE ORGANIZATION (Less than $250 million in revenue)
Timothy S. Gilbert – SVP & Chief Marketing Officer, Campus Management Corp.

Norton and Gilbert were selected as CMO of the Year based on detailed information about their achievements, which were reviewed by a distinguished panel of judges. This year’s judges included:

Austin Bankhead – CMO.com Publisher, Omniture, an Adobe Company
Jill Beraud – Chief Marketing Officer, PepsiCo
Jamie Cornell – Chief Marketing Officer, Prudential Retirement, a division of Prudential Financial
Minette E. Drumwright – Associate Professor of Advertising, University of Texas
Dennis Dunlap – Chief Executive Officer, American Marketing Association
Lisa R. Kranc – Senior Vice President of Marketing, AutoZone, Inc.
Thomas J. Steenburgh – Associate Professor of Marketing, Harvard Business School
Andrew Varga – Chief Marketing Officer, Papa Johns Pizza

Commenting on the foresight and effort put forth by Harrah’s CMO, David Norton, judge Jill Beraud noted, “not only did he recognize that the economic downturn necessitated a new approach, but his bold thinking led Harrah’s Entertainment through a dramatic transformation that successfully turned the company into a personal-touch, sales-oriented organization in a very short period of time. While each of the large company finalists was impressive, Norton clearly stood out.”

Similarly, Tim Gilbert, Chief Marketing Officer at Campus Management Corp., distinguished himself among his peers at small to mid-sized companies, noted judge Dennis Dunlap. “I was impressed with the fact that despite the economic pressures faced by institutions of higher education, the company was able to deliver its fourth straight year of double digit annual growth. Key to that performance was marketing’s alignment with sales and account management for client acquisition and retention as they competed against well-established, Fortune 50 brands.”

Exclusive interviews with each of the CMO of the Year finalists – in which they discuss the strategies and tactics they employed to achieve their success – are currently featured on CMO.com, a partner of The CMO Institute. Norton and Gilbert will also be showcased in a future volume of The CMO Journal, published by The Chief Marketing Officer Institute.

“This year’s winners represent precisely the type of leadership that brings credit to the marketing profession as a whole – and the type of leadership our organization hopes to foster and publically recognize,” says Bill Koleszar, Executive Director of The CMO Institute. We congratulate this year’s recipients for a job well done and look forward to their involvement in selecting next year’s recipients”.

About the Chief Marketing Officer Institute
Headquartered in Atlanta, The Chief Marketing Officer Institute is an industry association dedicated to serving as the premier resource for researchers and practitioners interested in the role and leadership challenges facing the CMO and other marketing executives. To learn more about The CMO Institute, access its online research library, and/or register for special announcements related to future volumes of The CMO Journal, please visit http://www.ChiefMarketingOfficer.com.

About the Chief Marketing Officer Journal
The CMO Journal was created to help accelerate the pace of theory development and critical discussion concerning executive leadership within the marketing discipline. It is published annually by The Chief Marketing Officer Institute and distributed exclusively by the American Marketing Association. Submissions are peer reviewed by a distinguished panel of experts and selected for inclusion in the journal based on the importance of their contribution to marketing discipline, clarity, and suitability. To learn more about The CMO Journal, please visit http://www.ChiefMarketingOfficer.com/CMOJournal.

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