Saratoga Springs, New York (PRWEB) September 30, 2013
CORESense (http://www.coresense.com), the leading provider of all-in-one, cloud-based retail management & ecommerce software solutions, today announced that Crogan’s Plumbing and Heating Supplies, a leading online plumbing and heating supplies wholesaler and retailer, has completed a successful implementation of CORESense’s multi-channel retail management solution. The implementation included a re-launch of their two eCommerce Websites, aTanklessLife.com and MyPlumbingStuff.com and consolidation of all selling and back office operations into CORESense’s web-based application.
Founded in 1907, Crogan's Plumbing and Heating Supplies offers a complete line of plumbing and heating supplies combined with extensive product expertise and great customer service to wholesale and retail customer markets. Multi-channel selling, especially online, has been an important part of their business for many years and their management has consistently focused attention on coordination of their sales channels to ensure a consistent customer experience and high service levels across its entire enterprise.
To meet its long-term business goals, Crogan decided to embark on a major project to re-platform its IT infrastructure by replacing the various software applications they used to run their different businesses and to upgrade their eCommerce websites. The company selected CORESense’s multi-channel retail management software solution including merchandising, order management and CRM as well as their point of sale, online order entry, eBay, Amazon and eCommerce website software.
“Crogan’s understands that delivering great customer services comes from running an efficient and streamlined operation, having up-to-date information at our fingertips and letting management and employees focus their time and effort on delighting our customers," said Joe Crogan, President of Crogan’s Plumbing and Heating Supplies. “The CORESense solution consolidates multichannel selling and back office operations into one web accessible system providing management with a real-time view of our business anywhere, anytime so we can proactively respond to customers and profitably grow our business."
Along with implementation of the CORESense’s retail management software, Crogan’s updated their two flagship eCommerce websites, aTanklessLife.com and MyPlubmingStuff.com. The new websites were built using CORESense’s “best practices” eCommerce website templates. Using these templates CORESense built two distinct but compelling search and customer-friendly websites that attract and convert more shoppers leading to higher ecommerce and cross channel sales for Crogan’s.
One of the major website improvements incorporated into both websites is the addition of powerful navigation, search, advanced search and results filtering and sorting capabilities that speed customers to products while minimizing page bounce. CORESense’s SuperSearch guided navigation technology, deployed on both sites, speeds customers to products using product attributes. With SuperSearch, shoppers can easily and rapidly "drill down" to the desired products using product attributes. As the shopper makes their choices, the product listing is dynamically updated without refreshing the page, creating a faster and user-friendlier shopping experience.
"We have leveraged SuperSearch to create a unique and valued added shopping experience that helps our customers quickly find the products they are looking for and hopefully a few they didn't know existed or had not thought of purchasing," said Jessica Horan, Vice President of Marketing and E-Commerce for aTanklessLife.com and MyPlumbingStuff.com. "Standard category navigation can't do that!"
Chris Martin, President of CORESense, commented, “Crogan’s is a great example of a company that recognized early on that the internet offered businesses a great opportunity to reach new customers without opening new locations and to expand sales to existing customers. We are proud of the support we and our solutions have provide to Crogan’s in their re-platforming and look forward to being an integral part of their continued success.”
CORESense is the only cloud-based eCommerce management software solution that brings together ecommerce website, merchandising, order management & fulfillment, and CRM & marketing into a single, centrally managed solution and is rapidly becoming the preferred ecommerce platform for online and brick-and-mortar retailers and manufacturers and wholesalers.
For more information about CORESense’s offerings, please visit http://www.coresense.com, email us at sales(at)coresense(dot)com or call toll free at (866) 229-2804.
About CORESense, Ltd.
CORESense, Ltd. is a leading provider of all-in-one cloud-based eCommerce and retail software solutions for eCommerce and brick and mortar retailers and brand manufacturers. Successful retailers across multiple specialty retail markets including wine, footwear and accessories, sporting goods, fashion and apparel, books, electronics and others are leveraging CORESense’s products to streamline operations, connect with customers and grow sales across eCommerce and retail store channels. The CORESense solution wraps point of sale, store operations, multi-channel eCommerce, merchandising, order management, and customer relationship management software around a centralized product, customer and inventory database, providing retailers with a real-time view of their customers and their business.
CORESense is part of the Friedman Operating Group and has offices nationally and is headquartered in historic Saratoga Springs, N.Y.