CURE Connections™ Aims to Reach Real People and Address Cancer “Full Circle”

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CURE Connections launches as a trusted educational resource and network of support designed specifically for patients with cancer.

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“The patients featured in CURE Connections are inspirational heroes ... providing hope and strength to viewers who are experiencing similar challenges in their fight against cancer,” explains David Lepping, VP, executive producer, CURE Connections.

Michael J. Hennessy Associates, Inc. (MJH), proudly announces the launch of CURE Connections™, a new video platform designed specifically for patients with cancer. CURE Connections offers a highly impactful series of videos focused on the personal journey of patients with cancer.

Highly respected medical correspondent and host of CURE Connections, Dr. Philippa J. Cheetham, is confident that the video series will help improve clinical outcomes for patients with cancer.

Dr. Cheetham explains that the true value of CURE Connections is that it is so comprehensive, or full-circle, that it addresses not just medical issues but also a variety of other aspects of cancer that are important to patients. CURE Connections can help to educate patients as well as their physicians on the more personal factors of cancer, she adds, and can help standardize best practices nationwide.

The evolving high-quality CURE Connections video series, now available for viewing at the patient’s convenience at http://cureconnections.curetoday.com, explores challenging topics such as being diagnosed with cancer, talking to your doctor about the diagnosis and next steps, myths about cancer and treatment, learning about your care team, healthy nutrition in cancer care, financial assistance for cancer patients, chemotherapy-induced nausea and vomiting and taking on the caregiver role. A film titled “Children and Cancer” tells the story of one daughter’s experience, while another, “Working with a Care Team,” features an open discussion between two oncology nurses.

“The patients featured in CURE Connections are inspirational heroes who joined us to tell their stories with the intention of providing hope and strength to viewers who are experiencing similar challenges in their fight against cancer,” explains David Lepping, vice president and executive producer of CURE Connections.

“CURE Connections deepens the commitment of Michael J. Hennessy Associates, Inc., to advancing cancer care through a broad range of educational, research and communications services for the oncology community,” adds Mike Hennessy Jr., president of Intellisphere Oncology and Healthcare Specialty Group.

CURE Connections falls under the umbrella of the CURE Media Group. Acquired last year by MJH, CURE Media Group includes the flagship product, CURE® magazine, the indispensable guide to every stage of the cancer experience. With nearly 1 million readers, CURE is the largest consumer publication in the United States focused entirely on cancer, with the broadest distribution in the industry to cancer patients and caregivers, cancer centers, oncology professionals and advocacy groups. Through its website, live events, resource guide for the newly diagnosed, Extraordinary Healer™ national nursing award, publications and other books and online tools, CURE Media Group combines science and humanity to make cancer understandable.

MJH’s commitment to providing outstanding analysis and other information about the cancer journey also includes a quickly growing Strategic Alliance Partnership (SAP) program, which teams the acclaimed OncLive® (http://www.OncLive.com) platform of resources for the practicing oncologist with more than 50 leading cancer centers, most of which are recognized by the National Cancer Institute, nursing schools and physician groups. OncLive’s offerings include the renowned OncLive® Peer Exchange and OncLive® Insights video series; OncLive News Network™, which provides the latest in breaking news on a 24/7 basis; and a full suite of monthly and quarterly publications including OncologyLive®, Oncology & Biotech News®, Oncology Nursing News®, Urologists in Cancer Care®, Oncology Business Management® and Contemporary Oncology®. OncLive is also the official communications partner of Physicians’ Education Resource® (PER), an MJH franchise that is the “go-to” resource for live and online activities focusing on oncology and hematology. PER provides high-quality, evidence-based CME-certified activities featuring leading national and international faculty with a focus on practice-changing advances and standards of care in treatment and disease management.

MJH is now in the final planning stages of the highly acclaimed annual Chemotherapy Foundation Symposium, which will be hosted by PER November 4-6 in New York City.

About CURE Media Group
CURE Media Group’s flagship product, CURE magazine, is the indispensable guide to every stage of the cancer experience. With nearly 1 million readers, CURE is the largest consumer publication in the United States focused entirely on cancer, with broad distribution to cancer patients, cancer centers and advocacy groups. CURE Media Group’s offerings also include its online resource, curetoday.com; live meetings; a resource guide for the newly diagnosed; and the Extraordinary Healer™ national nursing award. CURE Media Group combines science and humanity to make cancer understandable. CURE Media Group is part of the Plainsboro, N.J.-based Michael J. Hennessy Associates, Inc. (MJH) family of businesses, which includes the acclaimed OncLive® (http://www.onclive.com) platform of resources for the practicing oncologist. For more information, visit http://www.curetoday.com or http://www.mjhassoc.com.

Media Contact: Becky Taylor, 609-240-6886, becky(at)btaylorpa(dot)com

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Becky Taylor
@cure_magazine
since: 02/2009
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