Quench your thirst for adventure with Cabela's and Pepsi

Fifty $1,000 Cabela's Gift Cards up for grabs.

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With 50 $1,000 Cabela's Gift Cards up for grabs, the lucky winners will be able to outfit themselves for wherever their outdoor adventures take them.

Sidney, NE (Vocus) March 26, 2009

Cabela's and Pepsi have teamed up for the "Thirst for Adventure" sweepstakes, which runs until May 31, 2009. This on-cup promotion offers Pepsi drinkers a chance to win one of 50 Gift Cards worth $1,000 in top-quality gear, clothing and equipment from Cabela's, the World's Foremost Outfitter.

"We're excited to offer Pepsi drinkers a ticket to the outdoors through the Thirst for Adventure sweepstakes," said Tom Rosdail, Cabela's Vice President of Marketing. "With 50 $1,000 Cabela's Gift Cards up for grabs, the lucky winners will be able to outfit themselves for wherever their outdoor adventures take them."

Pepsi fountain cups featuring entry forms are available at participating gas stations and convenience stores across the country, as well as at full-service restaurants in many of Cabela's destination retail stores. Customers can enter the sweepstakes by mail, at Cabela's in-store kiosks or online at http://www.cabelas.com/pepsi.

Cabela's
Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's(R) has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter(R). Through Cabela's growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB(R) Visa credit card, which serves as its primary customer loyalty rewards program. Cabela's stock trades on the New York Stock Exchange under the symbol "CAB."

For a free Cabela's Catalog, call 800-272-1594 or point your browser to http://www.cabelas.com.

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