Monterey, California (PRWEB) March 21, 2014
The California Roots Music and Arts Festival has spread like wildfire, evolving into a magical three-day reggae-rock play land of green conscious music bliss, having all of the elements for a most triumphant 2014 fifth annual Memorial Day weekend festival at the nostalgic Monterey County Fairgrounds in Monterey, California.
The “Cali-Roots Fest” will feature current trend-setting music, live-art stage painters encapsulating a true art-to-music experience with live painters interpreting the music, creating their masterpiece for all fest-goers to witness. There will be a multitude of ethnic dishes available, with off-site tent and RV camping facilities, efficient shuttle services and a zero-waste festival policy. Between the past and projected sold-out events, the California Roots Music and Arts Festival has notably become the largest festival of its genre, with 23,500 attendees last year and an expected 30,000 projected sell-out for the 2014 Memorial Day weekend festival.
This year, the music alone will take center stage at California Roots Festival with some of the most recognized national reggae and reggae rock touring acts in the genre, such as Grammy winning artists Damian and Ziggy Marley; sons of the legendary Bob Marley, as well as Billboard’s #1 reggae selling band Rebelution, along with the triple platinum album artists 311, Steel Pulse; who’s band is widely recognized for streaming a live performance nationwide for Bob Marley’s memorial and SOJA with a collective 40 million Youtube views and three million Facebook fans attracting an almost Grateful Dead-like international following, as does the genre itself, giving precedence to the this years attractions. Forty-two other genre-favorite acts will perform celebrating music, community and the movement of the genre.
The reggae-rock genre was birthed from the band Sublime, which combined ska, Jamacain rooted reggae and modern-day rock and roll, encompassing the one-love movement, while blurring creed, race and religious boundaries. Bands as Sublime with Rome, Slightly Stoopid, 311, The Dirty Heads, Pepper, The Expendables and Iration kept the new sound alive and with festivals as the California Roots Music and Arts Festival and its founders Jeff Monser and Dan Sheehan, they are quickly carving the reggae-rock path, making history in the genre through their California Roots reggae-rock festivals.
“It’s been our dream to expand to the main arena stage, where Jimi Hendrix lit his guitar on fire while performing. We want to give the main stage artists and headliners a piece of that history and with current projections on sales; it looks as if we will have another sold-out festival and packed arena for those artists. It's a shared dream come true for both the artist and myself; and without the support from our fans, sponsors, media partners, staff and volunteers, none of this would be possible,” says festival co-founder Dan Sheehan.
The Grateful Dead fierce followers, along with the ever-endearing Bob Marley cross-cultural followers both greatly affect today's impact on the reggae-rock movement, whether it be the past bohemians, romantics, Haight Ashbury hippies or true Jamaican rooted reggae fans; these same folks have either joined, or birthed a new generation of young adults, who embrace the one-love and unity movement that the reggae-rock genre not only supports, but spreads.
"I have been brought to tears quite a few times watching the thousands upon thousands of fans swaying to the music and singing to the lyrics of these artist's songs – all in harmony and to know that this year will be on a larger scale, with white lights strung across the main arena is beyond any words," says artist-media liaison Tanya Moore. "Being a once Deadhead, there is truly nothing else today, quite as reminiscent."
FRIDAY, MAY 23:
SOJA * STEEL PULSE * JBOOG * KATCHAFIRE * STICK FIGURE * PASSAFIRE * B SIDE PLAYERS * CISCO ADLER * KIMIE * MAOLI * THE EXPANDERS * SIMPKIN PROJECT BUMPIN UGLIES * THE STEPPAS * THE STIRCRAZIES * REEFORM
SATURDAY, MAY 24:
REBELUTION * ZIGGY MARLEY * IRATION * ZION I * ALBOROSIE * NAHKO AND THE MEDICINE FOR THE PEOPLE * AER * LOS RAKAS * CAS HALEY * KATASTRO * SARITAH TRUE PRESS * OJO DE BUEY TATANKA * PAPAFISH * DEWEY & THE PEOPLES
SUNDAY, MAY 25:
DAMIAN “JR. GONG” MARLEY * 311 *PEPPER * THE GREEN * SKUNK RECORDS 25TH ANNIVERSARY LIVE ON STAGE * GROUNDATION * THE MOVEMENT * NEW KINGSTON HIRIE * MICAH BROWN * BEYOND I SIGHT – FEATURING GONZO * KROOKED TREEZ CLEAR CONSCIENCE * BLACK SALT TONE * IRIEFUSE * WHITE GLOVE SERVICE
California Roots Music and Arts Festival is offering off-site camping through a recent partnership with Mazda Raceway Laguna Seca for both tent and RV campers and an all new “California Roots Ride” shuttle service; with pick-ups from Monterey Peninsula College parking lot, as well as to and from the off-site campgrounds which will run from 9:00-1:00am each day.
The festival takes place from May 23-25, 2014. For more information on tickets, off-site camping, nearby accommodations visit the festival website at: http://www.CaliforniaRootsFestival.com. The official hashtag for Cali-Roots is: #itsamovement. You can follow the festival on Facebook, Twitter, Instagram and Youtube. Tickets range from $65-$160 and children 10 and under are free with a paid adult. More information on camping can be found at: http://www.mazdaraceway.com/camping.
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For media and credentials inquiries, please contact Tanya Moore of Moore Media at: PR(at)CaliforniaRootsFestival(dot)com.