Callahan & TRK Advisors’ Credit Card Management School Helps Credit Unions Deliver the Right Offer at the Right Time

Callahan & Associates and TRK Advisors are hosting the second session in their four part Credit Card Management School series. The live event will take place on Thursday, May 15 and is entitled Member Segmentation – Give Them What They Want Before They Ask.

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Washington, DC (PRWEB) May 07, 2014

Callahan & Associates and TRK Advisors are hosting the second session in their four part Credit Card Management School series. The live event will take place on Thursday, May 15 and is entitled Member Segmentation – Give Them What They Want Before They Ask. The Credit Card Management School has been bringing the latest market intelligence and practical program management training to credit unions since 2010. This year’s series is being sponsored by CO-OP Financial Services, a company dedicated to uniting innovative thinkers with deep experience in the credit union and payments industries to energize innovation and incite progressive ideas.

The 2014 Credit Card Management School (CCMS) helps credit unions optimize their card portfolios and better understand the latest trends in program design and management. With four one-hour online sessions, this school covers the essential elements a credit union needs to know to build a profitable credit card program which delivers high value for their members. Topics covered in the 2014 school include thriving in a highly competitive environment, using segmentation to deliver the right offer at the right time, mastering a reporting discipline to measure your success and getting a jump start on identifying up and coming trends.

“The card industry has never been more competitive, and it takes a honed message to rise above all the noise and ensure your members are aware of your program. Having the right tools and tactics to communicate your program’s value to members is more important today than ever before,” said Tim Kolk, President and Founder of TRK Advisors. “This series of webinars delivers highly actionable insights and proven strategies right at the convenience of your desktop. It couldn’t be easier to stay on top of card market imperatives.”

CO-OP’s sponsorship of this leading educational series is an ideal match of credit union centric partners delivering actionable tools for industry success.

The Credit Card Management School’s first session, Your Card Products: Staying Competitive, Earning the Love, was held in March, but it is not too late to reap the full benefits of the school. All live sessions are recorded and registrants have access to all the recorded events conducted during the year, regardless of when they register. To register for the 2014 Credit Card Management School visit http://callahan.com/ccms.

Callahan & Associates is dedicated to helping the credit union industry thrive. Our team of experts provides leading research, analytics, networking and consulting solutions and our nearly 30 year history has created invaluable connections. More than 4,000 credit unions and industry suppliers rely on us for the latest data, actionable insights and benchmarking tools to develop their unique competitive advantages and achieve their strategic goals. To learn how you can join Callahan’s network, please visit http://www.callahan.com.

About TRK Advisors Before launching TRK Advisors, Timothy Kolk was a Managing Partner at Brookwood Capital and head of finance for M&T Bank’s credit card program. A twenty year veteran in the credit card industry, he is well-versed in credit card program design, portfolio optimization techniques, and program profitability management. Kolk has advised hundreds of issuers on the card programs and is recognized as a leading expert across the industry.

About CO-OP Financial Services Based in Rancho Cucamonga, Calif., and founded in 1981, CO-OP Financial Services is the nation’s largest credit union service organization in terms of number of credit unions, assets and members. The company helps credit unions thrive by providing products and services that make it more convenient for members to do business with them. With a motto of “Be There. Be More,” CO-OP’s products fall into three business lines, including “Locations,” (ATM, shared branching and call center services); “Card Payments” (debit and credit processing) and “Mobile/Virtual” (mobile, online, check imaging, bill pay services). To learn more visit http://www.co-opfs.org.


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