San Diego, CA (PRWEB) July 30, 2013
Parallel 6, a leading multi-channel mobile platform provider, announced that it can help organizations with loyal members retain and extend membership enrollment with its enterprise mobile technology platform, Captive Reach. The enterprise strength of Captive Reach for Membership and Clubs supports a mobile solution that enhances membership experience and provides value for both the brand and its members.
More engaging than a membership card, the Captive Reach end-to-end technology platform features such as member insights, location-based content, QR code technology and push alerts offers members an enriched experience through:
“Members who feel more connected to their club remain loyal members. Currently enterprise strength mobile applications are the best way to enrich the experience of members in the palm of their hand, extending the organization’s brand directly to members at all times,” said David Turner, CEO and president of Parallel 6. “Members can learn about and RSVP for events right from their mobile phones. As they travel, the Captive Reach mobile technology allows a member to easily locate other membership locations, enticing them to use the membership in locations outside of their home city. This connection reduces the churn of members and enriches their experience.”
Captive Reach also keeps organizations better connected to their members. Using the critical mass feature found within the insights module of the Captive Reach platform, owners or managers can identify when and where members are aggregating using geographical insights. With this knowledge, they can automatically send push alerts that drive members back to the club location, improving the member experience as a member even when they’re off site.
“People hate cards today. Everyone has a card to put into your wallet. It’s like no one told marketers that a wallet has limited space,” said Landis White, Parallel 6 Chief Technology Officer. “Instead, a mobile handset allows organizations to have an app that takes up little room on a device’s hard drive and extend the brand experience beyond location specific clubs and organizations. Captive Reach acts as a 24-hour virtual concierge that allows members to be just one touch away.”
Parallel 6’s flagship product, Captive Reach, improves member loyalty and satisfaction. The enterprise mobile technology can be used for B2C and B2B membership applications, integrated into existing branded mobile apps or leveraged to build from the ground up. Captive Reach’s modules allow brands to easily manage mobile content, deliver meaningful communications and gather insights that drive topline revenues.
The technology platform is created for clients in the United States, Latin America and Asia Pacific. For press inquiries regarding Parallel 6 and Captive Reach, please contact Nikki Jimenez at email@example.com or 619-233-7778. To schedule a Captive Reach technology demo for your brand, please contact 619-269-1063.
About Parallel 6:
Parallel 6, a leading multi-channel mobile platform provider, is the creator of Captive Reach, an all-encompassing enterprise-strength mobile platform. Captive Reach influences consumer behavior, enhances brand recognition and builds strong client-customer relationships. Parallel 6 also offers a suite of managed services such as social media and campaign management, SEO, design, and website creation. The company serves a wide array of B2B and B2C companies including retailers, finance, gaming, e-commerce, hospitality, daily-deal companies, restaurants and professional service firms around the globe. The firm is headquartered in San Diego with offices in Mexico, Ukraine and China. For more information, visit http://www.parallel6.com.