We expect that sales will rise dramatically this month thanks to the cold weather hitting most of the nation. Obviously, people want warmth right now, and we can offer it with our wood fireplaces, gas stoves and fireplace inserts.
San Francisco, CA (Vocus) January 14, 2010
Traffic is up at ChooseFireplacesandStoves.com, a ChooseDirect company, as people feel the chill of unusually cold and snowy weather this winter. With even Florida witnessing the deep freeze, the number of visitors to the site increases daily. Sales of wood fireplaces, gas stoves and fireplace inserts, as a result, are also rising.
Indeed, the cold weather seems to be affecting the online shopping world. As no one dare go out into the freezing temperatures and harsh driving conditions, ChooseFireplacesandStoves.com is seeing a rise in traffic of 50% since the holiday shopping season. The site's selection of wood fireplaces, gas stoves and fireplace inserts is being perused daily. It's not the only site seeing increased traffic; according to TechCrunch, online shopping saw sales of $2 billion the week ending January 6th.
"We expect that sales will rise dramatically this month thanks to the cold weather hitting most of the nation," says Steve Barbarich, CEO of ChooseDirect, parent company to the fireplace site. "Obviously, people want warmth right now, and we can offer it with our wood fireplaces, gas stoves and fireplace inserts."
With the end of the holiday shopping season came fears of the end of fireplace sales at Choose Fireplaces and Stoves, but that hasn't been the case. Instead, the rush seems to be on for its offerings.
Weather patterns in the Southeast show unseasonably cold temperatures and snow. Citrus crops are freezing and under danger in Florida, while places such as Alabama are witnessing levels of snow they aren't used to. Temperatures have been near freezing and dropping during the days with wind chills factoring in the mix. For example, the Tennessee Valley could have the lowest temperatures since the late 1990s or early 2000s, according to the National Weather Service. Surely these factors are contributing to people wanting wood fireplaces, gas stoves and fireplace inserts.
That the weather is so frigid on the East coast and in the Midwest means good news for ChooseFireplacesandStoves.com. With traffic up, the company is bound to see more retailing and reach even higher sales goals than expected this January.
About ChooseDirect.com:
ChooseDirect.com brings the world high quality products at factory direct pricing. Since this e-commerce online retailer is involved with the product all the way down to the factory level, it cuts out many middlemen from the process and is able to offer better prices than the competitors. With advanced factory coordination, ChooseFireplacesandStoves.com provides all its customers with highly customized premium fireplaces, stoves, or fireplace inserts and more at discount prices they can afford. Choose HotTubsDirect.com prides itself in having a large selection of hot tubs. ChooseOutdoorKitchens.com, an online retailer of outdoor kitchens, built in grills, drop in grill islands and many other outdoor kitchen products, also follows the ChooseDirect.com business model and leads the outdoor kitchen industry with high quality products, great customer service, detailed product facts and outdoor kitchen industry information.
CONTACT:
Diana Slampyak, Director of Community Outreach
ChooseDirect
767 Bryant St., Suite 201
San Francisco, CA 94107
415-618-0681
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