(PRWEB) November 18, 2009
Christmas melodies and jingles have always been synonymous with the Christmas spirit. Christmas music brings us cheer and the sweet strains of Christmas carols can lighten up the mood even on a cold, rainy day. This is even more significant this year as we emerge from a difficult global recession.
The business community recognizes this. In North America, a Fox News Poll showed that the winter holiday season is the most important segment of the year for retail businesses, often accounting for more than half of the total annual revenues, as almost 96 percent of US citizens, both Christian and non-Christian, celebrate the spirit of Christmas.
Although the 2009 holiday forecast from the National Retail Federation has pegged holiday retail industry sales at $437.6 billion, a 1% decline from $441.97 billion in 2008; the Web should provide a measure of good cheer. Online sales are expected to reach $44.7 billion, which is an 8% jump over last year, according to the latest data from Forrester Research.
Music is an effective shortcut to instant mood building, and with online Christmas sales increasing year after year, savvy retailers are using it to reach their businesses goals for the Christmas season. Christmas carols and songs instantly bring back the jolly spirit of the Holiday Season", says Gilles Arbour, partner at Premiumbeat.com. "Hearing 'Jingle Bells' or 'The Twelve days of Christmas' is an immediate mood changer".
"Music triggers our memory, bringing with it the waft of Grandma's cookies, or reminding us of gifts under the tree on Christmas morning", says specialty retailer Carol Robbins, "…nothing works as effectively as music".
"This year for the holiday season, we have new music contributors such as North Pole Studio. Plus our musicians have created additional versions of Christmas music" says François Arbour at Premiumbeat.com. "This music will add zest to any holiday presentation."
Premiumbeat.com is constantly adding new music and updating its royalty free music library. Its team of 60 professional musicians creates new, premium quality stock music and flash loops for web designers, interactive marketing agencies, video artists, motion designers, film makers, and TV and Radio show producers.
Set up in 2005, Premiumbeat.com is an innovative and creative endeavor initiated by François Arbour and his father Gilles Arbour. With over 35 years of combined experience, they bring valuable insights from interactive media and business development to the company. François has more than 10 years of experience in the Interactive Advertising Industry. Gilles has been an entrepreneur and marketing specialist in Canada and in the USA for more than 25 years.
To see (and hear) more, go to http://www.premiumbeat.com.
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