Circuit of The Americas Appoints SE Republic as its Agency of Record for US Hispanic & Latinamerica

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The agreement is the first of its kind since the racetrack & entertainment facility opened its doors in 2012

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We recognize and applaud their effort to target the Hispanic fan base. Our team’s visions are aligned and we know their high-profile events like MotoGP and the U.S. Formula One Grand Prix are a success with Spanish-speaking fans

Circuit of The Americas (COTA) announced today that Austin-based SE Republic LLC (Sports Entertainment Republic) will be its Hispanic U.S. and Latin America Agency of Record. SE Republic will be charged with developing strategy and promotional events to reach out to the growing Hispanic community and motorsports fan base in the U.S. and Latin America. It will also assist with Spanish-language media buys, public relations and social media.

SE Republic’s initial work will focus on the 2015 MotoGP Red Bull Grand Prix of The Americas, taking place April 10-12. SE Republic will also focus on COTA’s biggest event of the year, the 2015 FORMULA ONE UNITED STATES GRAND PRIX, which will take place Oct.23-25.

“We have seen the increase in U.S. Hispanic fans as well as fans in Latin America and we saw the opportunity to engage with them on a greater scale,” said Dominic Iacono, Chief Marketing Officer, Circuit of The Americas. “We look forward to working with SE Republic, and we recognize their experience in the Hispanic market. We are excited to welcome them on-board to help us reach this audience.”

“We are thrilled to be working with Circuit of The Americas and its management team,” said Arturo Vargas, President at SE Republic. “We recognize and applaud their effort to target the Hispanic fan base. Our team’s visions are aligned and we know their high-profile events like MotoGP and the U.S. Formula One Grand Prix are a success with Spanish-speaking fans.”

About Circuit of The Americas:

Circuit of The Americas in Austin, Texas, is the only purpose-built Grand Prix facility in the United States designed for all classes of racing. The 3.4-mile racetrack hosts the world’s most prestigious sporting events, including Formula 1, MotoGP, Lone Star Le Mans and ESPN’s X Games. The 1,500-acre campus is also home to the Austin360 Amphitheater—PollStar’s 2013 “Best New Major Concert Venue” and a 2014 “Best Major Outdoor Concert Venue” Pollstar nominee— and boasts impressive meeting and hospitality spaces and an iconic 25-story observation tower that offers 360-degree views of the circuit, amphitheater and downtown Austin. For more information and to download videos and photos, visit http://www.CircuitofTheAmericas.com. For an experience as unique as Austin visit Circuit of The Americas, where exhilaration happens.

About Sports Entertainment Republic (SE Republic):

SE Republic is an Austin, Texas-based dynamic and integral sports and entertainment marketing agency that helps companies and brands connect with their clients, employees and consumers by developing unique, innovative and engaging experiences in sports and entertainment events. Some of its services include Sponsorship Consulting, Experiential Marketing, Group and Corporate Travel & Hospitality and Talent representation. SE Republic’s team of “Ambassadors” has a wide-range integral knowledge of the Sports, Entertainment and Hospitality industries including a deep understanding of international business and cultures having organized events and travel groups in the USA and over 30 countries in Asia, Middle East, Europe and Latin America for over 15 years. For more information visit http://www.SERepublic.com.

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Arturo Vargas
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