Columbia Memorial Hospital Names Smith & Jones as Agency of Record

Smith & Jones to Begin Rebranding of Hospital Serving the Mid-Hudson Valley

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Hiring an agency with nearly 30 years of experience in healthcare marketing was a logical choice.

Troy, NY (PRWEB) April 16, 2014

Healthcare marketing agency, Smith & Jones, was named agency of record for Columbia Memorial Hospital in Hudson, NY. Columbia Memorial serves residents in Columbia, Greene, and Dutchess counties, and specializes in advanced surgery, primary care, and health education.

Smith & Jones will be working with Columbia Memorial to reposition the health network and develop an integrated online and offline marketing campaign. The hospital’s goal is to become the preferred healthcare provider for residents in the Mid-Hudson Valley of New York State.

“With major changes in the healthcare industry on the horizon as a result of the Affordable Care Act, Columbia Memorial chose the perfect time to hire a firm like ours to get ahead of the curve,” said Mark Shipley, Strategy Director and Principal of Smith & Jones. “We can help move the needle by developing an efficient and effective marketing strategy based on its available resources and move patients away from high-cost areas, like the ED.”

The agency’s main charge is to reposition the hospital system and help put in place the resources needed to match the customer experience to the brand promise.

“Hiring an agency with nearly 30 years of experience in healthcare marketing was a logical choice,” said Bill Van Slyke, VP for Marketing and External Affairs at Columbia Memorial Hospital. “We liked Smith & Jones’ approach of involving the entire senior team in marketing so every person has a role in ensuring our success.”

About Smith & Jones
Smith & Jones is a healthcare marketing agency based in Troy, NY, that specializes in marketing for hospital systems and large physician practices. Learn more at http://www.smithandjones.com.

About Columbia Memorial Hospital
Serving more than 100,000 residents in Columbia, Greene and Dutchess counties, Columbia Memorial focuses on advanced surgery, primary care and health education. It is a 192-bed acute care hospital, and operates a 120-bed long-term care site and 26 outlying primary and specialty care centers. Learn more at http://www.columbiamemorial.com.


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