St. George, Utah (PRWEB) October 10, 2013
LogMyCalls today, officially launched Conversation Analytics, the biggest advance in the history of call tracking. With this release, LogMyCalls becomes the first and only call analytics solution that actually analyzes the call conversation and extracts valuable marketing and sales data.
Traditional call tracking analyzes what happens before the call. Conversation Analytics tracks what happens ON the call.
Conversation Analytics uses speech recognition technology to ‘hear’ the words, phrases, intonation, volume, and silence on every call. That data is then pumped through thousands of algorithms that simultaneously analyze the conversation for useful indicators.
Based on the words said on the call, Conversation Analytics can determine if a caller was a good lead, assess the quality of agents, monitor compliance, determine sales readiness of prospects, track competitor mentions, track customer agitation, and even determine close rates, all without listening to a single call.
In short: Conversation Analytics allows marketers to know the good calls from the bad calls, and then do something about it.
LogMyCalls isn’t content with merely extracting data from calls. LogMyCalls automates actions with that data as well. Webhooks within LogMyCalls, triggered by Conversation Analytics data, automate actions within CRM, real-time bidding tools, marketing automation platforms, and mobile marketing tools. Webhooks can alert sales reps of hot leads, notify management and clients of marketing ROI, assign learning modules, reassign leads, and even send prospects emails or text messages.
“We’re no longer merely a call tracking company,” said CEO Jason Wells. “Conversation Analytics takes the very traditional and old-school call tracking makes it obsolete. We’re actually analyzing call conversations in real-time. We’re telling you what prospects, customers, and sales reps say on the call. Businesses can now get this data without listening to a single phone call.”
LogMyCalls is utilized by SMBs, enterprise-level companies, and agencies throughout North America. These businesses use LogMyCalls to track which keywords, campaigns and marketing channels are generating phone calls. LogMyCalls uses speech recognition technology and sophisticated algorithms to track marketing ROI, gather call analytics data, and automate marketing and CRM actions via Webhooks.
LogMyCalls with Conversation Anaytics combines traditional call tracking with powerful analysis of phone calls. It helps agencies, advertisers, and publishers evaluate the content of their calls by analyzing what is spoken on the call. Analyzed call content is used to gauge lead quality, measure conversions, phone performance, and take action with marketing automation.
LogMyCalls is the 2013 Grand Prize Winner of the Amazon Web Services (AWS) Global Start-Up Challenge (2500 companies competed). For more information visit LogMyCalls.com or call 866-811-8880.