Sytropin, a Nutritional Supplement Sold Online, Realizes a 50% Uplift in Sales Conversions through Conversion Optimization

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WiderFunnel Marketing Optimization releases a case study and announces an in-depth webinar on how A/B testing increased Sales Conversions by 50% for Sytropin, a nutritional supplement.

We're impressed with WiderFunnel's work. We're now integrating their ideas on all our other landing pages. We were very skeptical that the changes WiderFunnel proposed would make a difference and they proved us wrong.

Sytropin, a product of Speedwinds Nutrition (a Portland, OR-based business focused exclusively on developing top quality nutritional supplements), achieved an unprecedented sales conversion rate increase of 50% on its Pay-per-Click landing page by running an online test.

Sytropin is a high-grade human growth hormone (HGH) supplement available without a prescription. An alternative to costly injections dispensed at doctors' offices, Sytropin oral spray brings HGH within reach of most budgets. Individuals concerned about lack of vitality and energy, athletic performance, and aging are typical users of HGH.

As most with single-product eCommerce websites, Sytropin management faced unique challenges for increasing its conversion rate. To address these challenges, the management team had reworked its landing page and conducted extensive testing - both A/B and multivariate -- but their visitor-to-buyer conversion improvements had reached a 'conversion rate plateau' and needed expert help.

Working with WiderFunnel Marketing Optimization, the Sytropin management team was able to break out of the 'conversion rate plateau' and generate this quantum leap conversion rate lift to their AdWords landing page.

Luis Monge, Marketing Manager at Speedwinds Nutrition, points out, "We're impressed with WiderFunnel's work. We're now integrating their ideas on all our other landing pages. We were very skeptical that the changes WiderFunnel proposed would make a difference and they proved us wrong."

Sytropin Case Study Available online: A detailed case study has been published on the WiderFunnel Website. http://www.widerfunnel.com/proof/case-studies/sytropin-a-nutritional-supplement-sold-online-realizes-a-50-uplift-in-sales-conversions

Sytropin in-depth webinar to be presented November 10, 2009: Raquel Hirsch, WiderFunnel President, will present a webinar and take an in-depth look at the intricacies of developing an eCommerce test and reveal the mechanics of designing and executing the strategy. To register for the free webinar: https://www2.gotomeeting.com/register/714393234

About WiderFunnel Marketing Optimization - WiderFunnel Marketing Optimization (http://www.widerfunnel.com) is a Conversion Optimization Services company that provides all the services required to design and execute conversion rate optimization strategies -with a guarantee. WiderFunnel helps both global and regional B-to-B and B-to-C clients improve their lead-generation and eCommerce Conversion Rates by leveraging Analytics for insights and tools such as Google Website Optimizer for A/B/n split-testing and multivariate testing. WiderFunnel plans, designs, codes and delivers clients with website pages that are statistically proven to persuade a higher percentage of web visitors to become leads and customers (no guessing; no "opinions"). Clients include: eBay; Electronic Arts; Epson; SAP; Alfresco; Outrigger Hotels; Extra Space Storage, and many others.

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