"Become the audience and speak to them as they were key influencers, because they are" - Mihaela Lica Butler
(PRWEB UK) 28 June 2012
Creative PRide is more than a press release writing and distribution service; it is a media exposure package, that offers small businesses the chance to grab more headlines and media attention at a fraction of the cost. Going beyond traditional press release stereotypes, PRide press releases are optimized for new media, targeting every single path that could carry a news message, from mainstream publications and top tier news outlets, to personal blogs.
The traditional press release, which has long been a favorite of PR strategists, no longer has the same impact that it once did. In fact, the media has changed so much in the last few years that some marketers now claim that the press releases are dead. But the press releases are not dead - instead, they've evolved to meet new media demands.
"A press release doesn’t need to be cold and aloof, at least not anymore," said Pamil Visions PR Principal Partner, Mihaela Lica Butler. "Since it will reach customers directly, via search engines or other channels, you might as well consider personalizing it. Write a story that takes your reader on a journey and that reader will invite others to join."
Creative PRide releases are the epitome of this evolution: with social media optimized titles that encourage clicks and shares, these releases are focused on the core values of the news, telling the story in an appealing, engaging manner, free of marketing hype, sensationalism, and word-baloney.
Instead of writing a self-serving announcement for the sake of releasing something to the media, Creative PRide will identify what is unique and engaging, establishing a path for constructive interactions between the business and the consumers in the marketplace.
As an added value proposition, Creative PRide is not just about writing the release, and then submitting it online via online newswires. The service includes guaranteed editorial coverage on at least ten industry-related blogs, helping businesses spread the news to broader audiences, while generating back links that carry SEO value. Each editorial article, while focused on the core of the news, will be unique and not a duplicate of the press release. These editorials are not sponsored blog posts or paid for in any way - their tone and style is entirely at the latitude of the journalist, and/or blog owner.
“Creative PRide was designed to support small businesses and startups in their efforts to reach out to bloggers and journalists. We are so confident in this service, that the 10 outlets guarantee is our promise that the press release will be picked up and not lost among random headlines on a newswire news center. Rest assured, these outlets will all be reputed niche-specific sites, and not some random splogs. We will personally approach journalists and bloggers in our network to make them aware of the news, and we will continue diligently till we meet our promise,” explained Butler.
Creative PRide is available as a stand-alone service of the PRide family of public relations and social media services. As a welcome gift, first-time customers will receive Pamil Visions PR’s ‘Press Releases Designed for Effect’ whitepaper free of charge.
About Pamil Visions PR:
Pamil Visions PR is an international boutique agency, providing a range of professional services
including public relations, social media, and content management and optimization to small and mid-sized businesses all over the world. Pamil Visions works closely with customers to deliver measurable PR campaigns that build brands and reputations. The company specializes in hospitality and travel PR, as well as helping budget conscious startups get a PR program up and running, to quickly establish brand awareness and customer report. For more information, visit Pamil Visions official website, or check the pulse of the industry at Everything PR, an industry-acclaimed public relations news site managed by the agency.